Mr Fox Brew is a Luxembourg craft beer brand boasting a charismatic branding scheme starring its titular mascot. The playful branding for Mr Fox Brew will introduce the microbrewery to the market following its entrance in 2015. Using an animated fox character and imagery that recalls the appearance of hops, the label design communicates the unique approach to flavor that has resulted in the IPA. The Mr Fox Brew IPA is a coppery orange color with flavor notes of toasted bread and nuts.
Created by graphic designer Clément Piganeau, the packaging for Mr Fox Brew is made from mostly paper and glass, with a special tin brew that resembles a "stubby" bottle. Eventually, the brand hopes to develop an entire range of beers boasting quirky animal mascots.
Fox-Branded Craft Brews
More Stats +/-
Conceptual Beer Branding Exhibitions
Rustic Spanish Craft Beers
Color-Coded Beer Cans
Chalkboard Beer Branding
Prickly Cactus Beers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Luxembourg Craft Beer Boasts a Charming Fox Mascot
- By: Rebecca ByersMar 31, 2016