Mr Fox Brew is a Luxembourg craft beer brand boasting a charismatic branding scheme starring its titular mascot. The playful branding for Mr Fox Brew will introduce the microbrewery to the market following its entrance in 2015. Using an animated fox character and imagery that recalls the appearance of hops, the label design communicates the unique approach to flavor that has resulted in the IPA. The Mr Fox Brew IPA is a coppery orange color with flavor notes of toasted bread and nuts.
Created by graphic designer Clément Piganeau, the packaging for Mr Fox Brew is made from mostly paper and glass, with a special tin brew that resembles a "stubby" bottle. Eventually, the brand hopes to develop an entire range of beers boasting quirky animal mascots.