Beacons are now becoming popular additions to everything from retails stores to museum environments, but consumers hardly expect them to be playing a role in advancing bar technology.
In Schlafly Beer's craft brewery in St Louis, Missouri, there are beacons attached to beer taps that reveal information on drink specials, tasting notes, campaigns and new releases. These Bluetooth Low Energy (BLE) 'Tap Talker' beacons are set to be extremely disruptive in the beer industry, especially since they facilitate a new way for consumers to interact directly with a favorite brand or product at the bar. As well as elevating the drinking experience, this technology opens up a whole new realm of possibilities for marketing drinks that are available on tap.
What's Driving This Trend
- Beacon Technology in Bars
- Using beacons attached to beer taps to enhance the drinking experience and enable direct consumer interaction.
- Enhanced Consumer-brand Interaction
- Utilizing beacon technology to create new opportunities for consumers to engage with their favorite brands or products at the bar.
- Marketing Opportunities for Tap Drinks
- Exploring new possibilities for marketing tap drinks by leveraging Bluetooth Low Energy (BLE) beacons.
Who This Affects Most
- Craft Brewing
- Craft breweries can incorporate beacon technology in their bars to enhance the overall drinking experience and create unique marketing opportunities.
- Hospitality
- Bars and restaurants can leverage beacon technology to provide personalized drink recommendations, special offers, and engage customers in a more interactive way.
- Tech and Marketing
- Companies specializing in beacon technology and marketing solutions can assist breweries and bars in implementing innovative strategies to enhance customer engagement and tap drink promotions.
