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Two-In-One Shooters

Twisted Shotz Combines Two Liqueurs in a Single Ready-to-Drink Shot

— April 5, 2016 — Unique
Twisted Shotz sets itself apart from others in the ready-to-drink alcohol industry by creating prepackaged shots with two liqueurs inside.

Some of the flavorful shot types include Strawberry Sundae, Ginger Snap and Washington Apple, which blends a blue whiskey liqueur with green sour apple liqueur. All of the liqueurs are kept separated by a special double-chambered shot glass until they are ready to be consumed. These prepackaged shots are available in packs of four and 15-shot party packages for larger groups.

With a decrease in global alcohol consumption, brands are making it easier than ever for consumers to get a taste for bar-quality cocktails with pre-mixed products. On top of convenience, Twisted Shotz brings something new to RTD shooters—wild flavor combinations that can't often be poured right out of a full-sized bottle.
Trend Themes
1. Prepackaged Shots - Creating prepackaged shots with two liqueurs inside presents an opportunity for brands to offer convenient and innovative drink options.
2. Flavor Combinations - Offering wild flavor combinations in pre-mixed products allows brands to differentiate themselves in the ready-to-drink alcohol market.
3. Convenience in Cocktails - Brands are making it easier for consumers to enjoy bar-quality cocktails with pre-mixed options, catering to the demand for convenience.
Industry Implications
1. Ready-to-drink Alcohol - The ready-to-drink alcohol industry can embrace prepackaged shots with two liqueurs to provide consumers with convenient and unique drinking experiences.
2. Packaged Beverage - In the packaged beverage industry, offering pre-mixed, flavorful shots presents an opportunity to tap into the market's desire for convenience and taste.
3. Hospitality and Events - In the hospitality and events industry, providing 15-shot party packages with diverse flavor combinations can enhance the drinking experience for larger groups.
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