Frozen cocktail brand Slim Chillers has announced the launch of Slim Shooters, a new line of 25ml "pocket shots" that contain a 17.5% ABV and can be stored at room temperature. The new line consists of two varieties: Real Cream Slim Shooters and Vodka Shots Slim Shooters.
As the name suggests, the Real Cream Slim Shooters are made with real cream and feature six new desert-like flavors, all of which are only 60 calories each. These include Banana Cream, Chocolate Mint, Oatmeal Cookies, Peaches N' Cream, and Salted Caramel Pecan. Meanwhile, Vodka Shots Slim Shooters are made with refreshing fruit flavors and feature five new flavors that come in at just 20 calories each. These include Just Grape, Granny Apple, Black & Blue, Coconut Lime, Raspberry Lemonade.
Image Credit: Polygon
What's Driving This Trend
- Pocket-alcohol
- The trend of convenient, portable, and easy-to-carry pocket-sized alcohol beverages is expanding rapidly in the market.
- Low-calorie
- Low-calorie and light alcoholic beverages have become a booming trend, especially among fitness enthusiasts
- Innovative Flavors
- Innovative flavor experimentation is becoming increasingly popular among consumers, leading to an increase in demand for more unconventional flavors
Who This Affects Most
- Alcohol Industry
- The alcohol industry can capitalize on this trend by introducing new products that cater to the demand for lightweight and low-calorie alcoholic beverages.
- Food and Beverages
- The food and beverage industry can explore the development of non-alcoholic pocket-sized beverages to cater to the non-drinking section of the population, especially in the festival season.
- Health and Fitness Industry
- The health and fitness industry can explore the development of protein-based pocket-sized drinks that meet the athletically inclined consumers' protein requirements
