American beverage brand SLRRRP Shots has disrupted the alcohol industry with its offerings of premade alcohol-infused gelatin shots. Since launching in 2018, the company has tripled its year-over-year sales, highlighting exceptional growth in a niche market segment.
Pioneering a new category -- i.e. ready-to-drink gelatin shots -- has proven to be a successful venture for the exciting startup, which is constantly seeking out new ways to innovate in this self-created space. Following its first two years of success, the brand introduced 'Slrrrp Shots Minis,' which drove 300% growth for the company in 2021 versus 2020.
Now 'Slrrrp Shots Minis' has become one of SLRRP Shots signature products. The playful shots are made from 100% plant-based gelatin and contain lower alcohol content than the brand's original products. In addition, they are offered in a variety of fun flavors such as 'Blue Raspberry Smash' and 'Pineapple Pandamonium'.
Image Credit: SLRRRP Shots