St. Louis, Missouri-based Schlafly has gained widespread acclaim for its quality craft brews, so much so that people are now downloading a highly specialized beer app that enables them to locate bars and pubs near them that serve Schlafly beers.
All you have to do is start by typing in your zip code so that the beer app can figure out your location. You can then go about using the advanced search filters to search for specific styles of beers, particular neighborhoods and even highly specific locations. The app makes use of a beacon technology, with beacons placed in locations that serve Schlafly beers.
Ultimately, this beer app shows the potential of beacon technology to market highly specific and niche products.
Why This Trend Is Growing
- Beacon Technology for Products
- Applying beacon technology for marketing and selling specific and niche products.
- Craft Beer Finder Apps
- The rise of specialized apps for finding craft beers at local bars and pubs.
- Location-based Search Filters
- Advanced search filters for finding specific styles of beers, neighborhoods, and locations in proximity.
Industries Being Reshaped
- Craft Beer Industry
- Craft beer companies can make use of beacon technology and location-based search filters to increase sales and customer experiences.
- Mobile App Industry
- The growth of specialized finder apps, like craft beer locators, can drive innovations in the mobile app industry.
- Marketing and Advertising Industry
- Beacon technology and specific search filters offer new marketing and advertising opportunities for highly specialized and niche products, like craft beers.
