St. Louis, Missouri-based Schlafly has gained widespread acclaim for its quality craft brews, so much so that people are now downloading a highly specialized beer app that enables them to locate bars and pubs near them that serve Schlafly beers.
All you have to do is start by typing in your zip code so that the beer app can figure out your location. You can then go about using the advanced search filters to search for specific styles of beers, particular neighborhoods and even highly specific locations. The app makes use of a beacon technology, with beacons placed in locations that serve Schlafly beers.
Ultimately, this beer app shows the potential of beacon technology to market highly specific and niche products.