These Print Ads from Hennessy Awaken One's Senses
Laura McQuarrie — April 13, 2016 — Marketing
Most cognac ads only focus on taste, but this one from Hennessy goes above and beyond, tapping into more than just the experience a drinker's taste buds might have. With lively visuals, Hennessy paints a picture of infinite echos, flowing flames and wood crunches bursting from its iconic bottles.
In the past few years, experiential multi-sensory marketing has become extremely popular among brands that want to tap into a consumer's senses and emotions in response to a product. One of the most challenging ways to awaken the senses is with print advertising, but the use of unconventional associations in these vivid Hennessy X.O ads manage to paint dynamic pictures of what it might be like to enjoy a glass of its cognac.
In the past few years, experiential multi-sensory marketing has become extremely popular among brands that want to tap into a consumer's senses and emotions in response to a product. One of the most challenging ways to awaken the senses is with print advertising, but the use of unconventional associations in these vivid Hennessy X.O ads manage to paint dynamic pictures of what it might be like to enjoy a glass of its cognac.
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