As of the first of April, Suntory has set up its own whiskey bar in the Shochu Lounge in London in celebration of Japan's cherry blossom season. The cherry blossom-themed bar installation is set to remain for the entire month, treating visitors to an atmosphere filled with soft pink lighting and artificial sakura trees.
Inside the unique location, guests are able to enjoy bespoke cocktails crafted by Roka that showcase Suntory's Hibiki Japanese Harmony whisky.
As well as appealing to a consumer's sense of taste, beverage brands are going all out with experiential marketing experiences like these that delight all the senses and leave guests with a story to tell. Pop-up experiences like these also give brands the perfect chance to align a particular product with a season.