iichiko Has Announced the Launch of Its New HANA Label Shochu Line
Niko Pajkovic — March 31, 2022 — Lifestyle
Japanese spirit brand iichiko shochu has announced the launch of HANA Label, a limited-edition shochu bottle inspired by the sacred cherry blossom season. The new bottle arrives with a 25% ABV and is compromised of iichiko’s Silhouette expression.
Lightweight and highly drinkable, the new expression has been formulated to pair with a wide range of foods. In addition, according to the company, the new HANA Label boasts a rich palate with fruit-flavored tasting notes, making it an ideal base for a shochu highball.
“iichiko is thrilled to introduce this limited edition release, one that honors our Japanese heritage and in celebration of a special time in our country’s culture,” said Tetsuro Miyazaki, General Manager, USA of iichiko Shochu.
Image Credit: iichiko
Lightweight and highly drinkable, the new expression has been formulated to pair with a wide range of foods. In addition, according to the company, the new HANA Label boasts a rich palate with fruit-flavored tasting notes, making it an ideal base for a shochu highball.
“iichiko is thrilled to introduce this limited edition release, one that honors our Japanese heritage and in celebration of a special time in our country’s culture,” said Tetsuro Miyazaki, General Manager, USA of iichiko Shochu.
Image Credit: iichiko
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Industry Implications
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