58 and Co shōchū Was Created with Kanpai
Michael Hemsworth — February 8, 2025 — Lifestyle
References: 58andco & thespiritsbusiness
The 58 and Co shōchū is headed to the UK market from the London-based distillery as a spirit that will provide consumers with a new way to enjoy the traditional Japanese refreshment.
The spirit comes in two expressions including the Shōchū Kasu 2021 and the Shōchū Tori 2023, which were both created with traditional methods in mind. The Shōchū Kasu 2021 was made with a blend of sake kasu repurposes from Kanpai's various sake brewing processes, while the Shōchū Tori 2023 is made with sake kasu sourced from Kanpai's Tori Bird Jumai Daiginjo Sake.
The 58 and Co shōchū is priced between £39 and £69 per bottle, depending on the expression, and boasts a 25% ABV with both options suitable for enjoyment on their own, in a cocktail or diluted with water.
The spirit comes in two expressions including the Shōchū Kasu 2021 and the Shōchū Tori 2023, which were both created with traditional methods in mind. The Shōchū Kasu 2021 was made with a blend of sake kasu repurposes from Kanpai's various sake brewing processes, while the Shōchū Tori 2023 is made with sake kasu sourced from Kanpai's Tori Bird Jumai Daiginjo Sake.
The 58 and Co shōchū is priced between £39 and £69 per bottle, depending on the expression, and boasts a 25% ABV with both options suitable for enjoyment on their own, in a cocktail or diluted with water.
Trend Themes
1. Sustainable Spirit Creations - Repurposing sake kasu in shōchū production exemplifies innovative sustainability in the spirits industry, reducing waste while introducing unique flavor profiles.
2. Fusion of Tradition and Modernity - The launch of 58 and Co shōchū in the UK market showcases how traditional Japanese methods can be combined with modern branding to appeal to a global audience.
3. Diversified Consumption Experiences - Offering shōchū suitable for neat consumption, in cocktails, or diluted with water reflects an adaptive approach to cater to varied consumer preferences.
Industry Implications
1. Alcoholic Beverages - Incorporating traditional Japanese shōchū into the UK market could disrupt the alcoholic beverages sector by introducing novel tastes and experiences.
2. Sustainable Food and Drink - The repurposing of sake kasu in spirit production is a pioneering method within the sustainable food and drink industry, emphasizing resource efficiency.
3. Luxury Goods - Positioned as a premium product with distinct cultural roots, the 58 and Co shōchū represents a new niche in the luxury goods industry.
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