Kirin Jojo Shochu Soda Was Made to Pair with Traditional Food
Laura McQuarrie — October 20, 2023 — Lifestyle
References: kirinholdings
Kirin Jojo Shochu Soda is a standout canned cocktail that pairs shochu, a Japanese distilled beverage, with soda water and it does so in a way that's perfectly optimized to enhance traditional Japanese cuisine. This canned cocktail from Kirin was developed with the aid of artificial intelligence, specifically a taste sensor-replicating AI program called Leo.
Leo was fed different ingredient combinations in order to evaluate which ones would work best with various Japanese dishes. This fizzy, crisp and refreshing beverage was shared with influencers along with staples for making miso-stewed mackerel and niku jaga: simmered beef, potatoes and carrots. The sweet notes in the dishes bring out the salty notes in shochu but in a way that remains refreshingly drinkable.
Leo was fed different ingredient combinations in order to evaluate which ones would work best with various Japanese dishes. This fizzy, crisp and refreshing beverage was shared with influencers along with staples for making miso-stewed mackerel and niku jaga: simmered beef, potatoes and carrots. The sweet notes in the dishes bring out the salty notes in shochu but in a way that remains refreshingly drinkable.
Trend Themes
1. AI-created Cocktails - Artificial intelligence is being used to create innovative cocktails that are optimized to enhance specific cuisines.
2. Japanese-inspired Cocktails - Japanese ingredients and flavors are being incorporated into new and unique cocktail recipes.
3. Canned Cocktail Revolution - Canned cocktails are becoming increasingly popular as a convenient and refreshing beverage option.
Industry Implications
1. Beverage - The beverage industry has an opportunity to leverage artificial intelligence to create new and exciting cocktail offerings.
2. Restaurant - Restaurants can tap into the trend of creating cocktails that perfectly complement their cuisine, enhancing the overall dining experience.
3. Canned Goods - The canned goods industry can capitalize on the rising popularity of canned cocktails by developing innovative and appealing beverage options.
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