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Co-Branded Beverage Ads

This Casa Noble Tequila Ad Features Also Promotes Corona Beer

— April 6, 2016 — Marketing
The latest Casa Noble Tequila ad by Constellation Brands simultaneously promotes Mexican beer brand Corona. The famously light beer is displayed next to a bottle of Case Noble Tequila in an attempt to target Hispanic consumers with an appreciation for both beverages.

Launched in celebration of upcoming Cinco de Mayo festivities, this Case Noble Tequila ad intelligently markets the brand's premium beverage while also reminding consumers about another Constellation Brands best-seller. Celebrating the coming Spring and Summer seasons, both beverages are marketed as warm weather drinks while Corona's familiar branding is used to make Case Noble more recognizable among mass audiences.

"We see tremendous potential to accelerate the growth of Casa Noble as more consumers become aware of the brand and see significant opportunities to leverage synergies with our high-end Mexican beer portfolio," says Constellation's chief marketing officer Jim Sabia about the new campaign.
Trend Themes
1. Co-branded Advertising - Opportunity to create more co-branded advertising campaigns that target specific demographics and increase brand awareness for multiple products.
2. Summer Beverage Marketing - Opportunity to focus on warm weather drinks and market them to mass audiences during Summer months through creative campaigns and special promotions.
3. Hispanic Consumer Targeting - Opportunity to target Hispanic consumers with marketing campaigns that appreciate multiple Mexican alcoholic beverages and highlight their cultural significance.
Industry Implications
1. Alcohol Industry - Opportunity to create more innovative, co-branded advertising campaigns in the alcohol industry that increase brand awareness and drive sales for multiple products.
2. Marketing and Advertising Industry - Opportunity to develop creative marketing campaigns that target specific demographics and highlight cultural significance of products to increase brand awareness and drive sales.
3. Hospitality Industry - Opportunity to create special promotions for warm weather drinks during Summer months that increase sales and improve customer experience in hospitality industry establishments such as hotels, bars, and restaurants.
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