The latest Casa Noble Tequila ad by Constellation Brands simultaneously promotes Mexican beer brand Corona. The famously light beer is displayed next to a bottle of Case Noble Tequila in an attempt to target Hispanic consumers with an appreciation for both beverages.
Launched in celebration of upcoming Cinco de Mayo festivities, this Case Noble Tequila ad intelligently markets the brand's premium beverage while also reminding consumers about another Constellation Brands best-seller. Celebrating the coming Spring and Summer seasons, both beverages are marketed as warm weather drinks while Corona's familiar branding is used to make Case Noble more recognizable among mass audiences.
"We see tremendous potential to accelerate the growth of Casa Noble as more consumers become aware of the brand and see significant opportunities to leverage synergies with our high-end Mexican beer portfolio," says Constellation's chief marketing officer Jim Sabia about the new campaign.