Lance Collins Announces the Launch of a New RTD Cocktail Line, Casa Azul
Niko Pajkovic — August 22, 2022 — Lifestyle
References: casaazulspirits & bevnet
Lance Collins, the beverage mogul behind brands such as NOS, Fuze, and Core, has announced the launch of his newest tequila soda label, 'Casa Azul.'
The new line offers consumers a tequila-based canned cocktail with a low-calorie count and a sweet but refreshing flavor profile. The new ready-to-drink cocktail comes in a 12-ounce baby blue can, which intends to evoke the natural and refreshing quality of the beverage. Casa Azul is being released in four flavor variations, all of which will feature a blend of premium tequila, sparkling water, agave nectar, and natural flavors.
“We’re reaching both hard seltzer drinkers looking for a premium offering and canned cocktail drinkers looking for ease and convenience,” said Collins in a recent statement. “People want real spirits and quality ingredients, but also something that’s easy to drink anytime and anywhere.”
Image Credit: Casa Azul
The new line offers consumers a tequila-based canned cocktail with a low-calorie count and a sweet but refreshing flavor profile. The new ready-to-drink cocktail comes in a 12-ounce baby blue can, which intends to evoke the natural and refreshing quality of the beverage. Casa Azul is being released in four flavor variations, all of which will feature a blend of premium tequila, sparkling water, agave nectar, and natural flavors.
“We’re reaching both hard seltzer drinkers looking for a premium offering and canned cocktail drinkers looking for ease and convenience,” said Collins in a recent statement. “People want real spirits and quality ingredients, but also something that’s easy to drink anytime and anywhere.”
Image Credit: Casa Azul
Trend Themes
1. Tequila-based RTD Cocktails - The trend of ready-to-drink tequila cocktails with low-caloric content is disrupting the cocktail industry and appealing to health-conscious millennials.
2. Low-calorie Alcoholic Beverages - The trend of low-cal, low-sugar alcoholic beverages is creating disruption in the alcoholic beverage market and presenting opportunities for health-focused brands.
3. Convenience-based Alcoholic Beverages - The trend of easy to consume, pre-made alcoholic beverages is disrupting traditional liquor sales and providing new opportunities for convenience stores and smaller retailers.
Industry Implications
1. Beverages - Low-calorie, pre-made cocktails have disrupted the traditional beverage industry and standout quality ingredients with convenience are a crucial development opportunity for the industry.
2. Alcohol - The trend of low-calorie alcoholic beverages is disrupting the liquor industry and creating opportunities for brands to innovate with ingredients to meet the needs of health-conscious consumers.
3. Retail - Sales of pre-made, convenience-based alcoholic beverages have disrupted retail spaces and created opportunities for smaller retailers to carry these on-the-go beverages.
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