Lance Collins, the beverage mogul behind brands such as NOS, Fuze, and Core, has announced the launch of his newest tequila soda label, 'Casa Azul.'
The new line offers consumers a tequila-based canned cocktail with a low-calorie count and a sweet but refreshing flavor profile. The new ready-to-drink cocktail comes in a 12-ounce baby blue can, which intends to evoke the natural and refreshing quality of the beverage. Casa Azul is being released in four flavor variations, all of which will feature a blend of premium tequila, sparkling water, agave nectar, and natural flavors.
“We’re reaching both hard seltzer drinkers looking for a premium offering and canned cocktail drinkers looking for ease and convenience,” said Collins in a recent statement. “People want real spirits and quality ingredients, but also something that’s easy to drink anytime and anywhere.”
Image Credit: Casa Azul
Why This Trend Is Growing
- Tequila-based RTD Cocktails
- The trend of ready-to-drink tequila cocktails with low-caloric content is disrupting the cocktail industry and appealing to health-conscious millennials.
- Low-calorie Alcoholic Beverages
- The trend of low-cal, low-sugar alcoholic beverages is creating disruption in the alcoholic beverage market and presenting opportunities for health-focused brands.
- Convenience-based Alcoholic Beverages
- The trend of easy to consume, pre-made alcoholic beverages is disrupting traditional liquor sales and providing new opportunities for convenience stores and smaller retailers.
Industries Being Reshaped
- Beverages
- Low-calorie, pre-made cocktails have disrupted the traditional beverage industry and standout quality ingredients with convenience are a crucial development opportunity for the industry.
- Alcohol
- The trend of low-calorie alcoholic beverages is disrupting the liquor industry and creating opportunities for brands to innovate with ingredients to meet the needs of health-conscious consumers.
- Retail
- Sales of pre-made, convenience-based alcoholic beverages have disrupted retail spaces and created opportunities for smaller retailers to carry these on-the-go beverages.
