Tequila Zarpado has announced the launch of its new line of RTD canned cocktails. The line will make its debut with the release of two beverage variations: 'Zarpado Tequila Soda with Lime' and 'Zarpado Margarita.' Both cocktails are made with organic ingredients and boast simple but delicious mixes geared towards summer sippin'.
Both offering are crafted with Tequila Zarpado's Blanco Tequila, natural ingredients, and real fruit. What's more, they feature no added sugar and as a result deliver a crisp and refreshing taste without being excessively sweet.
“Many canned Margaritas are overly sweet and filled with added sugar. When we crafted Zarpado Margarita and Zarpado Tequila Soda with Lime, we let the quality, simple, all-natural ingredients shine. Drinkers will love how light and refreshing they are versus other options on shelves," said Terry Lozoff, Spirits Director at Tequila Zarpado.
Image Credit: Tequila Zarpado
What Makes This Trend Stand Out
- Low-sugar Cocktails
- Creating low-sugar cocktail alternatives with organic and natural ingredients can be a disruptive innovation opportunity to provide healthier beverage alternatives.
- Organic RTD Cocktails
- Developing organic and ready-to-drink (RTD) cocktail variations can be a modern innovation opportunity to serve busy customers with healthier and convenient options.
- Real Fruit Cocktails
- Introducing cocktail variants using real fruits as ingredients can be a disruptive innovation opportunity for businesses to create healthier alternatives to traditional cocktails that provide natural flavors.
Sectors Adopting This
- Alcoholic Beverage Industry
- The alcoholic beverage industry can take up the opportunity to create healthier alcoholic drinks using natural and organic ingredients as an innovation initiative.
- Ready-to-drink (RTD) Beverages Industry
- The RTD beverage industry can create low-calorie and on-the-go cocktail alternatives as a disruptive innovation opportunity to provide customers with healthier and convenient options.
- Organic Beverage Industry
- The organic beverage industry has an opportunity to create natural, healthier cocktails using real fruit as ingredients as an innovation initiative for health-conscious consumers.
