Løs Sundays Has Launched New 'Sparkling Tequila Seltzer' Line
Niko Pajkovic — September 1, 2021 — Lifestyle
References: lossundays & bevnet
Award-winning tequila brand Løs Sundays has announced the release of 'Sparkling Tequila Seltzers,' marking the company's first foray into the ready-to-drink beverage category. The drinks will come in four summery, flavor varieties: 'Tropical', 'Watermelon', 'Agave Lime', and 'Grapefruit'.
According to the company, the new line of canned tequila seltzers aims to fulfill a growing consumer desire for "real" tequila-based beverages. This is why the 'Sparkling Tequila Seltzer' is all crafted from the brand's premium tequila, which is distilled in Jalisco, Mexico. Once distilled, the tequila is combined with a range of natural flavors, sparkling water, and real juice.
“With consumers looking for convenience, portability, and shareability, our Sparking Tequila Seltzers tap into the growing trend, while presenting a refreshing way to enjoy our tequila," said Mitchell Hayes, CEO and Founder of Løs Sundays.
Image Credit: Løs Sundays
According to the company, the new line of canned tequila seltzers aims to fulfill a growing consumer desire for "real" tequila-based beverages. This is why the 'Sparkling Tequila Seltzer' is all crafted from the brand's premium tequila, which is distilled in Jalisco, Mexico. Once distilled, the tequila is combined with a range of natural flavors, sparkling water, and real juice.
“With consumers looking for convenience, portability, and shareability, our Sparking Tequila Seltzers tap into the growing trend, while presenting a refreshing way to enjoy our tequila," said Mitchell Hayes, CEO and Founder of Løs Sundays.
Image Credit: Løs Sundays
Trend Themes
1. Canned Seltzer Beverages - The increasing demand for convenient and portable ready-to-drink beverages is an opportunity to offer consumers unique and high-quality canned seltzer drinks made with natural ingredients and real juice flavors.
2. Authentic Tequila-based Drinks - The trend for authentic, premium tequila-based drinks is an opportunity for alcohol brands to innovate with unique taste profiles that cater to the changing consumer preferences.
3. Sparkling Juice Mixed Drinks - The trend for healthy, low-calorie bubbly drinks is an opportunity to create refreshing sparkling juice mixed drinks that cater to consumers looking for a more natural and authentic cocktail experience.
Industry Implications
1. Alcoholic Beverage - Alcohol brands can leverage the trend for authentic, unique, and premium drinks to offer consumers canned seltzer drinks made with real fruit juices and high-quality tequila bases.
2. Ready-to-drink Beverages - Beverage manufacturers can tap into the growing demand for convenient and refreshing canned drinks that offer natural and authentic fruit flavors with a low-calorie count and zero artificial additives.
3. Juice and Soda - Juice and soda brands can innovate with a variety of mixed drink options that incorporate natural flavors and sparkling water to offer consumers healthy and refreshing bubbly drinks that cater to changing consumer preferences.
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