Mamitas Hard Seltzer is Launching Two New Flavors
Michael Hemsworth — June 10, 2022 — Marketing
References: drinkmamitas & drugstorenews
Mamitas Hard Seltzer has announced new libations for the summertime to offer consumers a way to enjoy some classic recipes in a convenient way. The drinks include the Tequila Sunrise and Spicy Marg, which are both crafted with 100% real tequila for an authentic flavor that's low in sugar and calories. The beverages features a 5% ABV with 1.5-grams of sugar each and just 95-calories. The drinks will join the brand's existing varieties including Paloma, Pineapple, Lime and Mango.
The new products from Mamitas Hard Seltzer are arriving in eight-count variety packs priced between $17.99 and $21.99, a four-count pack that ranges from $9.99 to $12.99 and single 12-ounce cans priced between $5 to $7. The drinks are arriving at Drizly, Target, Kroger, Walmart and Publix.
The new products from Mamitas Hard Seltzer are arriving in eight-count variety packs priced between $17.99 and $21.99, a four-count pack that ranges from $9.99 to $12.99 and single 12-ounce cans priced between $5 to $7. The drinks are arriving at Drizly, Target, Kroger, Walmart and Publix.
Trend Themes
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Classic Recipe Hard Seltzers — Developing new hard seltzer flavors inspired by traditional cocktails.
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Low-calorie Alcoholic Beverages — Developing innovative alcoholic beverages with low calories.
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Variety Packs for Convenience — Creating variety packs of alcoholic beverages to offer convenience to consumers.
Industry Implications
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Alcoholic Beverages — The alcoholic beverage industry can explore creating new products with classic cocktail flavors.
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Health and Wellness — The health and wellness industry may develop and market low-calorie alcoholic beverages to consumers.
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Retail — The retail industry can explore offering variety packs of alcoholic beverages to cater to consumer convenience and preferences.
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