The global Art of Patron event series recently kicked off in London with an immersive tasting event. Taking place in London's hip Shoreditch neighborhood, the launch of the new Art of Patron event series hosted more than 1,000 guests at Village Underground where performances from Darkstar and Neneh Cherry.
The event featured five interactive cocktail stations serving up carefully curated beverages inspired by the cosmopolitan city; Aqua Shard, Callooh Callay, London Edition, Punch Room and Trailer Happiness. All of the cocktails are Patron-based and aim to show off
The Art of Patron event series launch included a virtual reality (VR) experience that transported attendees to Mexico to experience the cultivation process of the premium tequila. The event is expected to pop up next in Paris and Munich.