From fantasy series snow murals created in the French Alps to immersive screenings in London's Hyde Park, these TV-inspired pop-ups highlight the ways in which television production and service providers promote the debut of new shows.
In order to launch its new television series 'The Durrells,' channel ITV took over a portion of London's Hyde Park and transformed it into a scene from the show, where it would host an immersive screening. The captivating event included a digital beehive from which consumers could experience a honey tasting, and a variety of snacks including watermelon on a stick and several Greek dishes such as lamb kofta and grilled chicken souvlaki.
Created to promote the debut of the 'Breaking Bad' spin-off series in the UK, the 'Better Call Saul' pop-up installation was cleverly located in the tiny village of Saul, Gloucestershire. The inspired installation depicted the origin story of the show's main character and featured waiting room chairs and a telephone booth overflowing with documents.
15 TV-Inspired Pop-Ups
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Smoking TV Posters
Fantasy Series Snow Murals
Cryptic TV Billboards
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.