From fantasy series snow murals created in the French Alps to immersive screenings in London's Hyde Park, these TV-inspired pop-ups highlight the ways in which television production and service providers promote the debut of new shows.
In order to launch its new television series 'The Durrells,' channel ITV took over a portion of London's Hyde Park and transformed it into a scene from the show, where it would host an immersive screening. The captivating event included a digital beehive from which consumers could experience a honey tasting, and a variety of snacks including watermelon on a stick and several Greek dishes such as lamb kofta and grilled chicken souvlaki.
Created to promote the debut of the 'Breaking Bad' spin-off series in the UK, the 'Better Call Saul' pop-up installation was cleverly located in the tiny village of Saul, Gloucestershire. The inspired installation depicted the origin story of the show's main character and featured waiting room chairs and a telephone booth overflowing with documents.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
