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Fantasy Series Snow Murals

Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic

— March 8, 2016 — Marketing
In order to celebrate the impending sixth season of cult television series Game of Thrones, Sky Atlantic teamed up with artist Simon Beck to create a very impressive snow mural in the French Alps. The bright, mesmerizing snow mural depicts the House of Stark’s insignia, a tribute to Jon Snow, and featured 'Winter is Coming,' in the franchise's signature font.

The creation of the snow mural in the French Alps required Beck to walk 32.5-kilometers over a period of 13-hours in order to mark out the emblem and text in the snow.

The sixth season of Game of Thrones is set to debut on April 25, 2016, and notably, will be simulcast on Sky Atlantic at 2AM, when it will premiere in the US.
Trend Themes
1. Extreme Weather Art - Opportunity for artists to create large scale art installations using snow, sand, and other natural elements in harsh and remote locations with high visibility and Instagram-ability.
2. Branded Experiential Marketing - Opportunity for brands to partner with artists and create unique and interactive experiences that generate buzz and increase brand awareness.
3. Pop Culture Immersion - Opportunity for artists to capitalize on fan culture and create immersive installations and experiences that appeal to enthusiasts of TV shows, movies, and other forms of media.
Industry Implications
1. Art and Design - Artists and designers can take advantage of new platforms that emerged from the convergence of art and technology to create innovative experiences and novel forms of expression.
2. Entertainment - TV networks, movie studios, and other entertainment companies can leverage fan culture and create unique brand experiences that increase audience engagement and loyalty.
3. Tourism and Travel - Artists and tourism companies can identify scenic locations that offer unique and memorable experiences that are worthy of exploration and sharing on social media platforms.
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