Hublot taps the talents of multidisciplinary artist Daniel Arsham to work on the new icy Light & Time installation. It is essentially a large sundial that uses the Swiss Alps as the foundational canvas. From this, Arsham carves out an outdoor watch onto the large Matterhorn peak in order to "start the clock on the new collaboration" as noted in a press release.
\It is an icy design that measures 20 meters made up of the mountain's natural materials of only snow and ice. The screws are also made from ice along the clock's bezel as a nod to the signature Big Bang piece by Hublot. Additionally, when the sun hits the obelisk in the middle, a shadow is cast to unveil the time.
Image Credit: Hublot
What Makes This Trend Stand Out
- Art-inspired Installations
- The trend of collaborating with artists to create unique, visually appealing installations that tie in with a brand's identity is gaining popularity.
- Innovative Use of Natural Elements
- The trend of utilizing natural elements to create functional yet beautiful objects such as snow and ice is disrupting traditional materials used in design and manufacturing.
- Interactive Outdoor Experiences
- The trend of creating interactive outdoor experiences that engage the senses and connect with nature is becoming increasingly popular.
Sectors Adopting This
- Luxury Watches
- Luxury watch brands can take advantage of the trend of creating art-inspired installations to showcase their craftsmanship, identity, and collaborations.
- Tourism
- Companies in the tourism industry can use the trend of innovative use of natural elements to create unique, memorable experiences for their customers.
- Outdoor Recreation
- The trend of interactive outdoor experiences creates opportunities for businesses in the outdoor recreation industry to provide something new and exciting for their customers to enjoy.
