The Food Network UK's Ice Dream Van was an inventive experiential campaign situated for a limited time at Golden Square in London's Soho. Part of a larger campaign promoting the Food Network UK's 'Summer on Food' programming, the Ice Dream Van offered nostalgic 1980's flavors such as Black Jack-flavored ice cream.
The Ice Dream Van made strategic stops based on research the brand obtained that highlighted the common stresses of adulthood, like mortgages and long work hours, and the common desire for moments of escapism in the form of nostalgic experiences.
Coinciding with the first day of summer 2017, Food Network UK's Ice Dream van is a great example of how brands can leverage larger drivers of consumer behaviours such as a thirst for experiences that recall the carefree nature of childhood.
TV Network Dessert Pop-Ups
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Donut Slot Machines
Mobile Ice Cream Shops
Couture Dry Cleaner Activations
Cultural Beauty Kiosks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Food Network UK's Ice Dream Van Served Nostalgic Flavors on Its Tour
- By: Rebecca ByersJun 21, 2017