The Food Network UK's Ice Dream Van was an inventive experiential campaign situated for a limited time at Golden Square in London's Soho. Part of a larger campaign promoting the Food Network UK's 'Summer on Food' programming, the Ice Dream Van offered nostalgic 1980's flavors such as Black Jack-flavored ice cream.
The Ice Dream Van made strategic stops based on research the brand obtained that highlighted the common stresses of adulthood, like mortgages and long work hours, and the common desire for moments of escapism in the form of nostalgic experiences.
Coinciding with the first day of summer 2017, Food Network UK's Ice Dream van is a great example of how brands can leverage larger drivers of consumer behaviours such as a thirst for experiences that recall the carefree nature of childhood.
TV Network Dessert Pop-Ups
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