From Vegan-Friendly Retail Fridges to Artful Branding Facades

 - Jul 30, 2017
These July 2017 marketing trends feature a range of innovative branding ideas, interactive engagement strategies, and unconventional publicity stunts that make for experiences that consumers aren't likely to forget anytime soon.

To bring awareness to its new chip flavor, Pringles set up an enormous condiment-covered slide on National Ketchup Day, which was hosted by Toronto Blue Jay Brett Lawrie. Those who had access to the slip-and-slide were invited to go crashing through the red sauce at their own discretion, after being suited up in some bright yellow protective gear. To really motivate people to participate in the messy experience, Pringles entered the name of each person who went down the slip-and-slide into a draw that gave them the chance to walk out with $1,000.

Another innovative idea that's included in these July 2017 marketing trends are Fanta's new drink bottles, which promote its fresh fruit ingredients. The first non-symmetrical drink bottle to hit store shelves in mass, the design process took a lot of trial in error, but enabled Fanta's offerings to stand out amongst its competitors.