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Top 70 Marketing Trends in July

From Vegan-Friendly Retail Fridges to Artful Branding Facades

— July 30, 2017 — Marketing
These July 2017 marketing trends feature a range of innovative branding ideas, interactive engagement strategies, and unconventional publicity stunts that make for experiences that consumers aren't likely to forget anytime soon.

To bring awareness to its new chip flavor, Pringles set up an enormous condiment-covered slide on National Ketchup Day, which was hosted by Toronto Blue Jay Brett Lawrie. Those who had access to the slip-and-slide were invited to go crashing through the red sauce at their own discretion, after being suited up in some bright yellow protective gear. To really motivate people to participate in the messy experience, Pringles entered the name of each person who went down the slip-and-slide into a draw that gave them the chance to walk out with $1,000.

Another innovative idea that's included in these July 2017 marketing trends are Fanta's new drink bottles, which promote its fresh fruit ingredients. The first non-symmetrical drink bottle to hit store shelves in mass, the design process took a lot of trial in error, but enabled Fanta's offerings to stand out amongst its competitors.
6.6
Score
Popularity
Activity
Freshness
70
Feline Life Stage Ads
Feline Life Stage Ads
The IAMS Good for Life Campaign Shows Cats Undergoing Human Milestones
<
69
Savory Premium Nut Snacks
Savory Premium Nut Snacks
The Truly Good Foods Southern Sweets Snacks are Satisfyingly Crunchy
<
68
Boldly Balanced Cheese Crisps
Boldly Balanced Cheese Crisps
The Cheetos Flamin’ Hot Chipotle Ranch Flavor is Spicy and Creamy
<
67
Shark-Racing Publicity Stunts
Shark-Racing Publicity Stunts
The Newest Michael Phelps Race Will Be Against a Great White
<
66
Dog-Friendly Amusement Parks
Dog-Friendly Amusement Parks
Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park
<
65
Retro Cooler Re-Releases
Retro Cooler Re-Releases
The Zima Citrus Malt Beverage is Being Brought Back by MillerCoors
<
64
Chemical-Free Cooking Oils
Chemical-Free Cooking Oils
The Nutiva Organic Liquid Coconut Oil is Ideal for Healthy Cooking
<
63
Gamified Marketing Tools
Gamified Marketing Tools
'Listagram' Enables List Building by Offering Visitors a Game to Play
<
62
Subway-Style Pride Posters
Subway-Style Pride Posters
New York's MTA Posters Served as Inspiration for a Pride Month Campaign
<
61
Mountainous Soda Branding
Mountainous Soda Branding
Blue Sky Sodas Are Made From All-Natural Ingredients
<
60
Sustainable Fair Trade Coffees
Sustainable Fair Trade Coffees
The Real Coffee Bean Co. Creates Packaged Coffee with Premium Beans
<
59
Smiling Mineralized Soda Branding
Smiling Mineralized Soda Branding
The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
<
58
Art-Infused Building Facades
Art-Infused Building Facades
Kery Logistics' HQ Has Been Transformed into a Realm of Color and Art
<
57
Rebranded Retro Coffee Cups
Rebranded Retro Coffee Cups
Krispy Kreme's New Coffee Cup Design Illustrates the Brand's History
<
56
Friendly Produce Snack Packaging
Friendly Produce Snack Packaging
The Googly Fruit Organic Snacks Have a Charming Branding Design
<
55
Franchised eSports Bars
Franchised eSports Bars
The New Meltdown City Clash Tournament Brings eSports to Montreal
<
54
Collaborative Energy Drink Cans
Collaborative Energy Drink Cans
Red Bull Created Limited-Edition Cans with the Gorillaz
<
53
Interactive TV Series
Interactive TV Series
Netflix Interactive Storytelling Lets Viewers Choose Their Tale
<
52
Livestreamed Sportscar Launches
Livestreamed Sportscar Launches
This Porsche Livestream Lets Fans View the New Model Virtually
<
51
Athlete-Endorsed Snack Ads
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
<
50
Rosy Special-Edition Gins
Rosy Special-Edition Gins
The Wolffer Estate Gin Comes in a Distinct Ethereal Color
<
49
Marriage Equality Ring Campaigns
Marriage Equality Ring Campaigns
The Acceptance Ring Sold By Airbnb Promotes Marriage Equality
<
48
Meme-Friendly Automotive Pitchmen
Meme-Friendly Automotive Pitchmen
Chuck Norris and Fiat Professional are Joining Forces on New Ads
<
47
Female Artist-Celebrating Branding
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
<
46
Ketchup Slip-and-Slides
Ketchup Slip-and-Slides
Pringles Set Up a 50-Foot Condiment Slide to Launch a New Flavor
<
45
Sparkling Coconut Water
Sparkling Coconut Water
Buddha Brands' Sparkling Coconut Water Comes in Three Flavors
<
44
Instagram Beauty Announcements
Instagram Beauty Announcements
The KKW Beauty Launch Is a Welcome Surprise to Kim K Fans
<
43
Textured Skincare Packaging
Textured Skincare Packaging
mySkin's is Packaged with 'Skin Paper' That Mimics Dry or Oily Skin
<
42
Immersive Olfactory Experiences
Immersive Olfactory Experiences
The Jack Daniel’s Barrel House Opened at the Lynchburg Facility
<
41
Smartphone-Shot Magazine Covers
Smartphone-Shot Magazine Covers
This Elle Australia Magazine Cover Was Shot Using Only an iPhone
<
40
Mobile Fast Food Drive-Thrus
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
<
39
Cereal Brand Sunglasses
Cereal Brand Sunglasses
The Kellogg's 'Whatever Froots Your Loops' Campaign is Hip
<
38
Pride-Celebrating Sports Brand Bikes
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
<
37
Interconnecting Juice Packaging
Interconnecting Juice Packaging
The Vitamin Juices Branding Creates a Statement with Ingredients
<
36
Analog Photography Magazines
Analog Photography Magazines
Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
<
35
Shrimp-Flavored Chicken Fries
Shrimp-Flavored Chicken Fries
The Newest Burger King Chicken Fries Boast the Taste of Shrimp
<
34
Remixed Artwork Wine Branding
Remixed Artwork Wine Branding
The PROVOCATEUR Wine Series Plays with Famous Works of Art
<
33
Reflective Sneaker Exhibits
Reflective Sneaker Exhibits
Nike's 'Objects of Desire' Exhibit Looks Back on 20 Years of Campaigns
<
32
Unicorn-Themed Toast
Unicorn-Themed Toast
This Cafe is Serving Toast Shaped Like a Unicorn
<
31
High-End Sparkling Water Branding
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
<
30
Edible Art Galleries
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
<
29
Permanent Pop-Up Shops
Permanent Pop-Up Shops
Bulletin Provides Brick-and-Mortar Space for the Sales of Online Goods
<
28
Interactive Fishing Restaurants
Interactive Fishing Restaurants
NYC's Zauo Encourages Diners to Fish for Their Own Meals
<
27
Experiential Sports Bra Pop-Ups
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
<
26
Immersive Chocolate Factory Tours
Immersive Chocolate Factory Tours
Maestrani’s Chocolarium is a Vibrant, Family-Friendly Experience
<
25
Vegan-Friendly Retail Fridges
Vegan-Friendly Retail Fridges
Pret A Manger's Fridges are Filled with Plant-Based Foods for All
<
24
Alcoholic Craft Sodas
Alcoholic Craft Sodas
The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
<
23
Meme Adoption Campaigns
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
<
22
Warehouse-Inspired Luxury Stores
Warehouse-Inspired Luxury Stores
Balenciaga's Madison Avenue Store Has an Industrial Aesthetic
<
21
Naked Packaging Publicity Stunts
Naked Packaging Publicity Stunts
This Lush Cosmetics Packaging Campaign Involves Nude Workers
<
20
Female Superhero Children's Pop-Ups
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
<
19
Pre-Made Lunch Kits
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
<
18
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
<
17
Organic Coffee-Based Scrubs
Organic Coffee-Based Scrubs
Scrub Co. Offers Exfoliation Products with a Range of Ingredients
<
16
Asymmetric Soft Drink Bottles
Asymmetric Soft Drink Bottles
These New Fanta Bottles Were Inspired by Freshly Squeezed Fruit
<
15
Glittering Ketchup Condiments
Glittering Ketchup Condiments
German Mustard Producer Bautz'ner is Releasing a Unicorn Ketchup
<
14
Luxurious Ice Cream Pop-Ups
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
<
13
Personalized Whisky Labels
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
<
12
Abstract Art Chocolate Branding
Abstract Art Chocolate Branding
The Temper Brand Offers Premium Chocolates and Pastries
<
11
Ice Cream-Inspired Concealer Packaging
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
<
10
Pop-Up Toy Cafes
Pop-Up Toy Cafes
The Shopkins Macaron Café Brings the Collectible Playsets to Life
<
9
Donut Slot Machines
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
<
8
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
7
Conceptual Moon Water Drinks
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
<
6
Luxury Fashion Pop-Up Collaborations
Luxury Fashion Pop-Up Collaborations
Balenciaga and colette Joined to Create a Pop-Up Shop
<
5
Personalized Pizza Branding
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
<
4
Accessory-Inspired Beer Cans
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
<
3
Beauty Service Drive-Thrus
Beauty Service Drive-Thrus
Benefit is Launching 'GlastonBrow' for Brow and Beauty Services
<
2
Color-Changing Food Packaging
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
<
1
Holographic Mall Advertisements
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
<