Pet owners have the tendency to anthrompomorphize their animals, thinking of them as part of the family as much as any human member, and the IAMS Good for Life ad campaign pokes fun at that notion. The campaign, which consists of three different ads, places cats in the milieu of different human milestones and events based on age.
The first IAMS Good for Life ad shows a group of kittens playing at a birthday party that would be any ten year old person's dream, with a birthday cake, a pinata, and loads of balloons. The ad for adult cats show the felines moving into a new home, that quintessential moment of embracing adulthood. Finally, the senior cat ad has two venerable pets peacefully enjoying the wares in an antique store.
While witty and silly, the ads highlight IAMS' unique formulas for cat of different ages.
Feline Life Stage Ads
More Stats +/-
Sustainable Pet Food Packaging
Adventurous Pet Food Branding
Wholesome Pet Food Packaging
Sustainable Pet Food
Romantic Cat Food Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The IAMS Good for Life Campaign Shows Cats Undergoing Human Milestones
- By: Joey HaarJun 15, 2017