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The IAMS Good for Life Campaign Shows Cats Undergoing Human Milestones

 - Jun 15, 2017
References: strategyonline
Pet owners have the tendency to anthrompomorphize their animals, thinking of them as part of the family as much as any human member, and the IAMS Good for Life ad campaign pokes fun at that notion. The campaign, which consists of three different ads, places cats in the milieu of different human milestones and events based on age.

The first IAMS Good for Life ad shows a group of kittens playing at a birthday party that would be any ten year old person's dream, with a birthday cake, a pinata, and loads of balloons. The ad for adult cats show the felines moving into a new home, that quintessential moment of embracing adulthood. Finally, the senior cat ad has two venerable pets peacefully enjoying the wares in an antique store.

While witty and silly, the ads highlight IAMS' unique formulas for cat of different ages.