When it comes to spoiling your favorite four-legged companion, the July 2017 pet trends demonstrate that there are plenty of options available.
In terms of new products for pets, there is a major emphasis on high-end offerings. One example is the RIVA woven pet bed, which is made from ultra-cozy materials. Another example is the Pooch Made's stylish doggie bandanas, which come in fashion-forward prints.
However, the July 2017 pet trends reveal that owners aren't just spoiling their cats and dogs with new toys, they are also splurging on pet-friendly experiences. This includes everything from a pet-friendly amusement park in Japan, to a pop-up bar in London serving non-alcoholic drinks for dogs. As these examples demonstrate, owners are no longer content with leaving their pets at home when they head out for some fun.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
