The newest campaign from insurance company More Than puts an emphasis on travel with pets, especially the importance of getting a pet passport for air travel. As such, More Than launched the 'Pet Paws-Port Photo Booth' at London's Victoria Park. To help pets look their best before a photo session, there are also groomers on-site.
In the photo booth itself, there is an adjustable seat that accommodates pets of all sizes, plus speakers to draw a pet's attention to the camera. As with most mobile photo booths, this one features a touchscreen that can be used to share the snapshots taken instantly on social media.
In the past, More Than has set up a variety of unusual pet-centric events, including bus tours and art galleries exclusively for dogs.
Key Themes Behind This Trend
- Pet-friendly Travel
- The Pet Paws-Port Photo Booth highlights the growing trend of pet-friendly travel and the potential for disruptive innovation in the travel industry.
- Mobile Pet Services
- The on-site groomers at the Pet Paws-Port Photo Booth showcase the demand for mobile pet services and the potential opportunities for disruptive innovation in the pet grooming industry.
- Pet-centric Experiences
- More Than's past events, such as dog-exclusive bus tours and art galleries, highlight the growing trend of pet-centric experiences and the potential for new forms of entertainment and hospitality in the industry.
Where This Applies
- Travel
- The Pet Paws-Port Photo Booth campaign and emphasis on pet passports for air travel showcases a growing trend in pet-friendly travel, creating opportunities for innovation in the travel industry.
- Pet Grooming
- The on-site groomers at the Pet Paws-Port Photo Booth highlight the demand for mobile pet grooming services and create potential opportunities for disruptive innovation in the pet grooming industry.
- Entertainment/hospitality
- More Than's past events focused on pets, such as dog-exclusive bus tours and art galleries, highlight a growing trend in pet-centric experiences and the potential for new forms of entertainment and hospitality in the industry.
