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20 Examples of Branded Photography Initiatives

From Selfie Studios to Pet-Friendly Photo Booths

— March 8, 2018 — Tech
These branded photography initiatives demonstrate the ways in which businesses are leveraging the creative medium to increase brand awareness and engagement.

Brands are implementing selfie stations into brick-and-mortar locations to grab the attention of consumers on-the-go. Examples of this include the photo booth located at the Paco Rabanne perfume pop-up at Panema's Tocumen International Airport. This ingenious installation deviates from the typical offerings of an airport duty-free shop and enables travelers to engage with the brand both online and offline. On a similar note, SHISEIDO opened a store which features an in-house studio that's equipped with everything guests need to take the perfect selfie: flattering lighting, lots of mirrors, unique backgrounds and makeup.

Other notable initiatives include the integrated photo booth in the Soofa - a public phone charging station that uses technology to change the way consumers interact with their surroundings. When charging their phone at this station, consumers can keep themselves entertained by uploading images from the photo booth to their social media accounts.
6.9
Score
Popularity
Activity
Freshness
20
Shareable Shelter Dog Campaigns
Shareable Shelter Dog Campaigns
BBDO's Adoptable Mask Ad Taps into Snapchat's Selfie Mask Concept
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19
Violence-Exposing Photo Booths
Violence-Exposing Photo Booths
Terre Des Femmes Created the Shocking Bruise Automat Campaign
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18
Personalized Building Block Kits
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
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17
Pet-Friendly Photo Booths
Pet-Friendly Photo Booths
More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets
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16
Urban Phone Charging Signs
Urban Phone Charging Signs
The Soofa Signs Provide a Pace for People to Charge Their Phones
<
15
Uplifting Donut Pop-Ups
Uplifting Donut Pop-Ups
E.on's 'Shot of Summer' Pop-Up Provides Cheer in the Dark Days of Fall
<
14
Selfie-Themed Advent Calendars
Selfie-Themed Advent Calendars
The 'Love Your Selfie' Countdown Advent Pairs Makeup & Selfie Props
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13
Airport Perfume Installations
Airport Perfume Installations
The Paco Market is Enticing Travelers with a Selfie Station
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12
Pop-Up Aquarium Nightclubs
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
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11
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
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10
Experience-Oriented Beauty Stores
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
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9
Physical eCommerce Fitting Rooms
Physical eCommerce Fitting Rooms
The JOOOS Fitting Rooms Connect Online and Offline Retail
<
8
Color Museum Experiences
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
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7
Social Media Vending Machines
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
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6
Luxury Brand Pop-Ups
Luxury Brand Pop-Ups
Chanel Beauty House Aims to be Highly Instagrammable
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5
Heritage Vodka Parisian Picnics
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
<
4
Sprawling Accessories Stores
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
<
3
Concert-Ready Retail Stores
Concert-Ready Retail Stores
This New Dr. Martens Store Boasts an Interactive Space for Gigs
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2
Giant LED Head Sculptures
Giant LED Head Sculptures
'As We Are' Projects Selfies onto 850,000 3D LEDs
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1
Designer Women-Only Pop-Ups
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
<