Verizon employed AR games play to promote the iPhone 8 in this genius marketing tactic, which will send Snapchat users on an augmented reality scavenger hunt.
Through the Snapchat app, users in Chicago, New York, Los Angeles, San Francisco, Seattle, Denver, Dallas, and Atlanta will come across an ad, which serves as an invite to this virtual hunt. Players will receive ambiguous clues throughout the day, that require city knowledge to unlock. The hunt will send players from one end of the city, to the other, coming to a close with the final clue, which will unlock an '8' lens. Users must take a photo with this augmented '8' in order to be entered to win one of 256 iPhone 8s.
Though other brands have used scavenger hunts to promote product's, Verizon's implementation of augmented reality adds an appealing dynamic, as players are encouraged to take a geo-filtered selfies to win the final prize.