BBDO's Adoptable Mask Ad Taps into Snapchat's Selfie Mask Concept

 - Oct 11, 2017
References: brandchannel & adweek
In support of National Adopt a Shelter Dog Month, New York-based ad agency BBDO introduced Adoptable Mask -- a smartphone camera campaign that enables individuals to overlay one's face with that of an adorable four-legged friend.

Functioning like Snapchat's filters, consumers can use a front-facing camera to add dog-related effects and imagery in real-time. The cartoony filters are offered in Pit Bull, Labrador, Boxer, Shih Tzu, Yorkie and Husky iterations, representing the most common breeds found within shelters.

This easily shareable campaign helps raise awareness for an important cause, while offering information on how individuals can help support dogs in need of homes. By tapping into the selfie mask concept, this experience enables individuals to form a unique connection with the campaign.