The Paco Market, is the newest pop-up from the Paco Rabanne brand that's targeting in-transit consumers at Panama's Tocumen International Airport, with an eye-catch installation that's cleverly located next to the airport's duty free shop.
The pop-up is trialing fragrances from all three Paco Rabanne brands including Million, Invictus/Olympéa and XS. Unlike other airport stands, Paco Market is leveraging technology and social media to capitalize on the airport's estimated 7.5 million annual passengers. At the Paco Market, guests are welcome to test scents as they revolve around on conveyor belts, or pick some perfumes from the numerous displays. In addition, this pop-up features a large digital screen and a selfie station, which invites guests to share their time at Paco Market on social media using the tag #PacoMarket.
Key Themes Behind This Trend
- Airport Perfume Experiences
- Creating interactive and immersive perfume experiences at airports that leverage technology and social media.
- Selfie Station Integration
- Integrating selfie stations into retail installations to encourage social media sharing and user-generated content.
- Pop-up Retail Innovation
- Exploring innovative pop-up retail concepts that capture the attention of in-transit consumers and offer unique experiences.
Where This Applies
- Fragrance and Perfume
- Opportunities for fragrance and perfume brands to create engaging and experiential retail installations at airports.
- Travel and Tourism
- The travel and tourism industry can leverage interactive retail installations at airports to enhance the overall passenger experience.
- Social Media Marketing
- The integration of selfie stations in retail installations provides opportunities for social media marketing and user-generated content promotion.
