The Paco Market, is the newest pop-up from the Paco Rabanne brand that's targeting in-transit consumers at Panama's Tocumen International Airport, with an eye-catch installation that's cleverly located next to the airport's duty free shop.
The pop-up is trialing fragrances from all three Paco Rabanne brands including Million, Invictus/Olympéa and XS. Unlike other airport stands, Paco Market is leveraging technology and social media to capitalize on the airport's estimated 7.5 million annual passengers. At the Paco Market, guests are welcome to test scents as they revolve around on conveyor belts, or pick some perfumes from the numerous displays. In addition, this pop-up features a large digital screen and a selfie station, which invites guests to share their time at Paco Market on social media using the tag #PacoMarket.