The Chanel Beauty House is a pop-up space that gives visitors a look into the brand's beauty products in a highly immersive, social media-friendly environment.
The pop-up space comes as part of the Chanel brand's recent initiative to have a stronger social presence, launching a @welovecoco Instagram account that is "dedicated to user-generated content," as well as its official @chanel.beauty acccount. The pop-up space features everything from selfie rooms and cabanas to virtual reality experiences, offering an all-encompassing space that the beauty experts, influencers and ambassadors who visit will be able to promote online.
This pop-up and its accompanying initiatives reveal the growing importance of a strong social media presence in order for today's brands to maintain relevance.
Image Credit: Chanel