SHISEIDO THE STORE is a new concept space that has updated the popular Japanese makeup brand's flagship store to feature a purpose that extends past offering cosmetic products. This unique space intends to engage and attract loyal customers through offering a variety of services that are rooted in self-care and luxurious pampering.
The four-floor building consists of areas that allow consumers to try on the brand's beauty products, to take photos from the in-store studio or to relax at the integrated cafe. In addition, this space will also host beauty seminars, which educate the general public on concepts including “everyday beauty care problems” and “beauty you want to achieve for a special day.”
SHISEIDO THE STORE is located in Tokyo.