The Canadian fast fashion retailer Ardene recently announced that it will begin opening a series of large-format stores across the country. In an age when brick-and-mortar retail is rapidly changing, the move aims to offer a new kind of shopping experience for the brand's Gen Z consumers.
The first of Ardene's new concept store is a 15,000-square-foot shop located inside the Carrefour du Nord mall in Saint-Jérôme, Québec. Unlike the brand's other retail outlets, the massive new store is means to act as the 'ultimate hangout' for young shoppers. This means new product zones that encourage the consumer to engage with the merchandise, LED ads, and social hangout spaces. The shop is even outfitted with phone charging stations and a social media photo booth to encourage shoppers to stick around.
According to Adrene three similar stores are already in the works for 2018. As the brand explains, "we are investing to ensure that our physical stores blend seamlessly with our digital platforms – now and going forward."
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