Chanel took over New York's popular women-only co-working space to host a party promoting its newly released 'BOY-FRIEND' watch collection.
The one-day pop-up served as a female-only clubhouse, inviting women to explore the collection, play ping pong, write, read or simply socialize. The designer transformation took cues from traditional men's clubs, through displaying the company's intertwining 'CC' logo throughout the venue and playfully dubbing the venue 'The CoCo Club.' According to the designer retailer, the space aimed to serve as a "gathering, for community, for respite, for enjoyment, for escaping the confines of time--allowing women to own their own time and live life by their own set of rules.”
This space additionally offered women the opportunity to grab a bite at the Coco Cafe, take selfies in the photo booth or touch up their make-up in the Chanel-sponsored beauty room.