The 'Love Your Selfie' Countdown Advent Pairs Makeup & Selfie Props
Laura McQuarrie — November 24, 2017 — Life-Stages
References: thepresentfinder & independent
Many holiday photo booths will be set up this season festive photo props to create laughter and fond memories, but rather than wait for a party to take a photo, the Love Your Selfie countdown advent helps to provide the same fun experience each day in December.
The Love Your Selfie Advent Calendar is truly a beauty advent calendar, as it provides 24 days of beauty products throughout the month. However, its social media-inspired theme encourages consumers to use the cutouts on the box as photo props to take photos and share them online. As well as receiving an item like a nail polish, a lipstick, an eyeshadow or a hair tie each day, consumers will also be treated to a selfie prop on the bottom of each box, like a Santa beard or a speech bubble saying "Merry Christmas!"
The Love Your Selfie Advent Calendar is truly a beauty advent calendar, as it provides 24 days of beauty products throughout the month. However, its social media-inspired theme encourages consumers to use the cutouts on the box as photo props to take photos and share them online. As well as receiving an item like a nail polish, a lipstick, an eyeshadow or a hair tie each day, consumers will also be treated to a selfie prop on the bottom of each box, like a Santa beard or a speech bubble saying "Merry Christmas!"
Trend Themes
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Social Media-driven Products — Brands can improve customer engagement by merging social media trends with traditional products, creating an opportunity to tap into new markets.
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Advent Calendars as a Marketing Tool — Brands can leverage the holiday season by creating themed advent calendars to not only promote their products but also boost the festive spirit and connect with customers.
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Beauty Subscription Services — Brands can capitalize on the popularity of beauty products by offering a monthly subscription service, providing customers with a variety of items while encouraging brand loyalty.
Industry Implications
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Cosmetics Industry — Beauty brands can incorporate social media trends like selfie culture to promote their products and engage with customers, potentially leading to increased sales and brand loyalty.
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Retail Industry — Retailers can use themed advent calendars as a marketing tool to attract customers during the holiday season, potentially resulting in increased foot traffic and sales both online and in-store.
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Subscription Services — Subscription-based businesses in the beauty industry can offer customers a monthly selection of products tied to social media trends and personalized for their needs, creating a new level of engagement and transparency with customers.
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