What is the trend of interactive advent calendars?

Advent calendars are evolving into interactive experiences where consumers engage with products through playful elements like puzzle cubes.

What is the trend of multi-format product offerings?

Brands are capitalizing on the trend of offering a diverse range of product sizes, from full-size to mini, catering to different consumer preferences within a single advent calendar.

What is the trend of gifting as a personalized experience?

The concept of personalizing gift experiences by integrating fan-favorite products encourages deeper consumer engagement and loyalty.

What are the implications for the beauty and cosmetics industry?

In the beauty sector, advent calendars are transforming into experiential gifts that combine product variety with interactive design.

What are the implications for the holiday and gifting industry?

The holiday gifting industry is seeing a surge in advent calendars that provide unique unboxing experiences and enhanced consumer involvement.

What are the implications for the retail merchandising industry?

Retailers are leveraging creative packaging and interactive elements such as puzzle-themed designs to elevate product presentation and attract buyers.

Puzzle Cube Advent Calendars : Glam Cube Makeup Advent Calendar

Puzzle Cube Advent Calendars

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Benefit's Glam Cube Makeup Advent Calendar Shares Full Sizes & Minis

Laura McQuarrie — October 17, 2025 — Fashion

References: benefitcosmetics & cnn

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Some beauty brands differentiate their advent calendars by offering a wide variety of products, while others emphasize a high overall value, and for the 2025 holiday gifting season, Benefit Cosmetics unveiled the Glam Cube Makeup Advent Calendar Gift Set. This uniquely shaped seasonal countdown, modeled after a colorful puzzle cube, contains 24 days of surprises to discover in the form of full-size, mini and fun-size products.

With this countdown, Benefit Cosmetics invites recipients to spin, flip, twist and unlock fan-favorite products like the original Hoola bronzer powder, BADgal BANG! BIGGER, BADDER volumizing mascara, and the POREfessional Deep Retreat pore-clearing clay mask. Additionally, there are makeup-removing pads, soothing hydrogel undereye masks and a hair scrunchie, plus a lot more to unbox.

Trend Themes

Interactive Advent Calendars — Advent calendars are evolving into interactive experiences where consumers engage with products through playful elements like puzzle cubes.
Multi-format Product Offerings — Brands are capitalizing on the trend of offering a diverse range of product sizes, from full-size to mini, catering to different consumer preferences within a single advent calendar.
Gifting as a Personalized Experience — The concept of personalizing gift experiences by integrating fan-favorite products encourages deeper consumer engagement and loyalty.

Industry Implications

Beauty and Cosmetics — In the beauty sector, advent calendars are transforming into experiential gifts that combine product variety with interactive design.
Holiday and Gifting — The holiday gifting industry is seeing a surge in advent calendars that provide unique unboxing experiences and enhanced consumer involvement.
Retail Merchandising — Retailers are leveraging creative packaging and interactive elements such as puzzle-themed designs to elevate product presentation and attract buyers.

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