Some beauty brands differentiate their advent calendars by offering a wide variety of products, while others emphasize a high overall value, and for the 2025 holiday gifting season, Benefit Cosmetics unveiled the Glam Cube Makeup Advent Calendar Gift Set. This uniquely shaped seasonal countdown, modeled after a colorful puzzle cube, contains 24 days of surprises to discover in the form of full-size, mini and fun-size products.
With this countdown, Benefit Cosmetics invites recipients to spin, flip, twist and unlock fan-favorite products like the original Hoola bronzer powder, BADgal BANG! BIGGER, BADDER volumizing mascara, and the POREfessional Deep Retreat pore-clearing clay mask. Additionally, there are makeup-removing pads, soothing hydrogel undereye masks and a hair scrunchie, plus a lot more to unbox.
What Makes This Trend Stand Out
- Interactive Advent Calendars
- Advent calendars are evolving into interactive experiences where consumers engage with products through playful elements like puzzle cubes.
- Multi-format Product Offerings
- Brands are capitalizing on the trend of offering a diverse range of product sizes, from full-size to mini, catering to different consumer preferences within a single advent calendar.
- Gifting as a Personalized Experience
- The concept of personalizing gift experiences by integrating fan-favorite products encourages deeper consumer engagement and loyalty.
Sectors Adopting This
- Beauty and Cosmetics
- In the beauty sector, advent calendars are transforming into experiential gifts that combine product variety with interactive design.
- Holiday and Gifting
- The holiday gifting industry is seeing a surge in advent calendars that provide unique unboxing experiences and enhanced consumer involvement.
- Retail Merchandising
- Retailers are leveraging creative packaging and interactive elements such as puzzle-themed designs to elevate product presentation and attract buyers.
