London's Camden Market is now home to a new 4,000 square foot Dr. Martens store that is spread out across two floors that show off products for men, women and children.
The new flagship store is being called an "experimental store," as it features limited-edition designs that are exclusive to this new location, special artwork, a GIF photo booth and even a customization station where customers may personalize their old or new Dr. Martens shoes. The space also includes VR experiences from Oculus that let fans take a virtual tour of the brand's factory in the UK.
On top of this, the new Dr. Martens store will also serve as a live music venue operated in partnership with online radio specialist Mixcloud.
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