The Color Factory is a Museum for the Instagram Generation

 - Aug 8, 2017
References: & apartmenttherapy
Most museums provide people with personal enrichment, with the beauty of the art being excuse enough to visit, but The Color Factory isn't like other museums. Rather than focusing on the intrinsic value of the works inside, The Color Factory is a museum devoted to giving its visitors the most social media-friendly pictures possible, encouraging Instagrams and Snapchats at every turn.

As its name indicates, The Color Factory is devoted to chromatics. The museum's 17 different experiences are all inspired by a hue, such as a yellow ball pit filled with 207,000 balls, a green room where visitors are encouraged to scribble on the walls, and a blue space that's packed full of blown up balloons.

For those concerned about missing the perfect picture at The Color Factory, visitors can also register cards that work at six photo booths spread throughout, and those pictures will automatically be sent to them via email.