Arts and research lab Chromasonic works together with Google Hardware Design Studio to present the Making Sense of Color exhibition for Milan Design Week this year. It connects the human sensory experience with the likeless of technological sensory. Amplify, a global creative agency was also tapped to help with the project. Additionally, this exhibition follows Google's Shaped by Water installation that too place last year.
Google's Vice President of Hardware Design and Co-Creator of the installation, Ivy Ross notes, "We want to make sure that we give our guests an embodied experience. It gets you out of your cognitive mind. Because you’ve never experienced something like this before, in terms of answering the questions of what does color sound like. And as you walk through the experience, what does color feel like? Taste like?”
Image Credit: Google Hardware Design Studio
What Makes This Trend Stand Out
- Sensory-driven Art Experiences
- Opportunity for businesses to create immersive experiences that blend human sensory perceptions with technological advancements.
- Collaborative Exhibition Partnerships
- Potential for companies to collaborate across industries to enhance the impact of art exhibitions with innovative perspectives.
- Emotional Design Integration
- Space for brands to incorporate emotional design elements into interactive installations for a deeper connection with audiences.
Sectors Adopting This
- Arts and Culture
- Explore how the arts and culture sector can leverage sensory explorations to redefine traditional exhibition experiences.
- Creative Agencies
- New opportunities for creative agencies to co-create multi-sensory exhibitions that merge art and technology seamlessly.
- Technology and Design
- Innovative ways for technology and design industries to collaborate in creating impactful installations that engage multiple senses.
