This LEGO Store Produces Custom Lego Kits in a Child's Likeness
Laura McQuarrie — February 22, 2017 — Life-Stages
References: adweek
At the LEGO store in London's Leicester Square, LEGO fans of all ages have the chance to step into the Mosaic Maker and create a custom LEGO self-portrait kit in their image.
The Mosaic Maker seems to be a magic machine that's like a cross between a photo booth and a vending machine, in the sense that it takes a headshot and dispenses a pre-boxed kit.
Although it seems like there is a high level of customization at play here, the only thing that's created on the spot is a five-color poster-print out that can be used to direct one in assembling just 2,304 of the blocks in the 4,502-piece kit. For a price of $125, one receives thousands of LEGO blocks and a customized print.
The Mosaic Maker seems to be a magic machine that's like a cross between a photo booth and a vending machine, in the sense that it takes a headshot and dispenses a pre-boxed kit.
Although it seems like there is a high level of customization at play here, the only thing that's created on the spot is a five-color poster-print out that can be used to direct one in assembling just 2,304 of the blocks in the 4,502-piece kit. For a price of $125, one receives thousands of LEGO blocks and a customized print.
Trend Themes
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Personalized Building Block Kits — The trend of personalized building block kits allows customers to create custom LEGO kits in their own likeness, offering a unique and memorable experience.
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Mosaic Maker Technology — The Mosaic Maker machine combines photo booth and vending machine elements to produce custom LEGO self-portrait kits, showcasing the potential of innovative technology in the toy industry.
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Interactive Retail Experiences — The LEGO store's Mosaic Maker demonstrates the growing importance of interactive in-store experiences, providing a valuable opportunity for retailers to engage customers in a personalized way.
Industry Implications
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Toy Manufacturing — The personalized building block kits trend presents a disruptive innovation opportunity for toy manufacturers to tap into the demand for customized play experiences and increase customer engagement.
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Photography and Printing — Mosaic Maker technology opens up possibilities for photographers and printing companies to partner with LEGO stores and offer customized printouts for customers, expanding their range of services.
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Retail and Consumer Goods — The rise of interactive retail experiences, like the Mosaic Maker, presents a disruptive innovation opportunity for retailers to create unique and memorable in-store experiences that drive customer loyalty and sales.
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