LEGO has debuted a new postcard series that offers consumers 3D buildable gift sets that resemble the beautiful cities of Paris, London, Beijing, and New York. Each set comes with matching city stickers, flags, and icons like flowers and red buses. The Paris set features the Eiffel Tower, the Arc de Triomphe, and the Pont Neuf as landmarks, while the London set contains Big Ben, Piccadilly Circus, and the London Eye.
The New York postcard uses the Statue of Liberty, the Empire State Building, and the One World Trade Centre. Finally, the Beijing set features the Great Wall of China and the Summer Palace.
LEGO’s newest historical landmark sets are primarily designed to be gifted, as they make a classy and adorable addition to any living space. The Beijing, Paris and New York postcard sets are available now on the LEGO website, with the London set slated for release on January 1, 2023.
Image Credit: LEGO
Why This Trend Is Growing
- City Postcard Collectibles
- LEGO's 3D buildable gift sets inspired by iconic cities present a trend in the city postcard collectibles market.
- Miniature Landmarks
- LEGO's iconic city sets demonstrate a trend in the miniature landmark market.
- Sticker Book Sets
- LEGO's postcard series highlights a trend in the sticker book sets market.
Industries Being Reshaped
- Toy Industry
- The LEGO's postcard series is a opportunity for toy companies to create more miniature landmarks for collectors.
- Travel and Tourism Industry
- The LEGO postcard series is an opportunity for the travel and tourism industry to sell souvenirs.
- Gifts and Novelties Industry
- LEGO's Postcard Series is an opportunity for the gifts and novelties industry to develop more creative and classy gift items for living spaces.
