Cat owners often want to involve their feline companions in the holiday season and enticing cats to participate is a challenge that Temptations is taking on with its Creamy Purrrr-ée treats. The cat treat brand took a page from the 70s for its holiday special, Cats Lose Their Cool, which depicts a cat acting too cool for the cringe-worthy holiday cheer until a Temptations Creamy Purrrr-ée treat is served.
The 40-second ad heavily leans into nostalgia by taking cues from cheesy holiday specials from the 1970s and it includes a custom holiday song, over-the-top decorations and outfits to match.
To encourage bonding between cats and cat owners this holiday season, Temptations wants to remind pet owners how easy it is to squeeze and feed directly from the tube.
Why This Trend Is Growing
- Nostalgic Advertising
- Using a 70s-style holiday ad, Temptations taps into nostalgia to engage cat owners in the holiday season.
- Holiday Bonding
- Temptations aims to promote bonding between cats and owners by highlighting the ease of feeding Creamy Purrrr-ée treats.
- Cheesy Holiday Specials
- By mimicking the style of 70s holiday specials, Temptations creates a fun and entertaining advertisement for cat owners.
Industries Being Reshaped
- Pet Food
- Temptations' Creamy Purrrr-ée treats cater to the pet food industry and target cat owners.
- Advertising
- The use of nostalgia in advertising campaigns presents opportunities for marketers to connect with customers on an emotional level.
- Pet Product
- Temptations' Creamy Purrrr-ée treats fall within the pet product industry, offering a unique and convenient way to feed cats.
