The Kellogg's 'Whatever Froots Your Loops' campaign consists of a series of collaborations between the brand and accessory makers in order to cross-promote brand ethos' for the summer months. The campaign has been kicked off with the Neff + Froot Loops Toucan Sam Shades, which consists of a custom storage box along with a series of interchangeable faceplates and arms. The storage box itself is crafted to look like the iconic Froot Loops cereal box.
The Kellogg's 'Whatever Froots Your Loops' campaign will continue throughout the summer 2017 season with more collaborations to come. This will include products made with Timbuk2 and State Bicycle Co. The campaign comes as a fun, carefree marketing endeavor that will help expand the brand's reach and enhance the hip nature of it with younger consumers.