The Kellogg's 'Whatever Froots Your Loops' campaign consists of a series of collaborations between the brand and accessory makers in order to cross-promote brand ethos' for the summer months. The campaign has been kicked off with the Neff + Froot Loops Toucan Sam Shades, which consists of a custom storage box along with a series of interchangeable faceplates and arms. The storage box itself is crafted to look like the iconic Froot Loops cereal box.
The Kellogg's 'Whatever Froots Your Loops' campaign will continue throughout the summer 2017 season with more collaborations to come. This will include products made with Timbuk2 and State Bicycle Co. The campaign comes as a fun, carefree marketing endeavor that will help expand the brand's reach and enhance the hip nature of it with younger consumers.
Key Themes Behind This Trend
- Cross-promotion Campaigns
- Creating collaborations with accessory makers to cross-promote brand ethos' offers an opportunity for disruptive innovation in marketing and branding strategies.
- Customizable Products
- Offering customizable faceplates and arms for sunglasses provides a disruptive innovation opportunity in the eyewear industry, catering to consumers' desire for personalized products.
- Fun and Carefree Marketing
- Implementing fun and carefree marketing endeavors can disrupt traditional marketing strategies, attracting younger consumers and expanding brand reach.
Where This Applies
- Fashion Accessories
- Collaborating with accessory makers and offering customizable products opens up disruptive innovation opportunities in the fashion accessories industry.
- Eyewear
- Creating sunglasses with customizable faceplates and arms introduces a disruptive innovation opportunity within the eyewear industry, providing consumers with unique and personalized options.
- Food and Beverage
- Implementing fun and carefree marketing campaigns, like the Kellogg's 'Whatever Froots Your Loops' campaign, can disrupt traditional marketing strategies in the food and beverage industry, attracting younger consumers and expanding brand reach.
