As the June 2017 food packaging trends reveal, summer holidays are a perfect time for rebranding efforts. Whether it is a reoccurring holiday like Memorial Day or a more momentous occasion such as Canada's sesquicentennial, brands are eager to give their products summer-friendly updates.
In the US, Memorial Day weekend often marks the unofficial start of summer, as well as the beginning of BBQ season. As a result, brands associated with BBQ season have been quick to give their products a patriotic makeover for the occasion. For instance, the packaging for Utz's Backyard Barbecue potato chips features an all-American motif complete with the colors of the US flag.
Up north, the June 2017 food packaging trends reveal that Canadian brands have been quick to capitalize on the country's 150th birthday celebrations. Some products to receive a read and white makeover include M&M's and Froot Loops.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
