Freshness is a key component to convey in order to help incite consumers to be more interested in a given food product, so the EXTREM sliced ham packaging is intended to offer a way to see the goods prior to purchasing.
The EXTREM packaging for its sliced Iberian ham is premium in aesthetic and features a small window that contrasts the bright hue of the meat against a stark white backdrop. This visual stimulation conveys freshness and authenticity for consumers to appreciate before making the decision to purchase.
The EXTREM sliced ham packaging is the design work of the Valencia, Spain-based creative agency Lavernia & Cienfuegos and identifies how brands crafting fresh products for packaging can use branding to their advantage.
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