Peperami is Rolling Out New Branding Across its Entire Portfolio
Michael Hemsworth — May 14, 2021 — Marketing
References: peperami & talkingretail
Meat snack brand Peperami is rolling out new branding in a bid to help expand its desirability amongst younger consumers and those seeking out a premium protein-rich snack alike. The branding will feature crisp photography, while the packaging will boast a matte finish that work together to achieve a contemporary styling that is sure to catch eyes. The new branding will be observed on store shelves starting this month across the brand's entire portfolio of products including Sticks, Chicken Bites and Snack Boxes.
Head of Marketing at Peperami Pavan Chandra spoke further on the new branding saying, "We believe this new packaging and redesign is a vital step in bringing Peperami’s family favourites to many more consumers. The new look rings true to the brand’s ethos and will continue to resonate well with our consumers. We are adapting to shoppers needs by creating a modern and sleek packaging design, allowing Peperami to stand out in the crowded snacking market.”
Head of Marketing at Peperami Pavan Chandra spoke further on the new branding saying, "We believe this new packaging and redesign is a vital step in bringing Peperami’s family favourites to many more consumers. The new look rings true to the brand’s ethos and will continue to resonate well with our consumers. We are adapting to shoppers needs by creating a modern and sleek packaging design, allowing Peperami to stand out in the crowded snacking market.”
Trend Themes
1. Premium Meat Snacks - Expanding the brand’s desirability amongst younger consumers and those seeking out a premium protein-rich snack presents a disruptive innovation opportunity for the meat snack industry.
2. Contemporary Branding - Adopting a contemporary design and packaging approach presents a disruptive innovation opportunity for brands in the snacking industry looking to stand out in the crowded market.
3. Matte Finish Packaging - Incorporating a matte finish into packaging design presents a disruptive innovation opportunity for brands across various industries seeking to create a sleek and modern brand image.
Industry Implications
1. Meat Snacks - Revamping branding in a way that expands brand desirability amongst younger consumers and those seeking out premium protein-rich snacks presents a disruptive innovation opportunity for the meat snack industry.
2. Snacking - Adopting a contemporary design and packaging approach for snack products presents a disruptive innovation opportunity for brands in the snacking industry looking to stand out in the crowded market.
3. Packaging - Incorporating a matte finish into packaging design presents a disruptive innovation opportunity for brands across various industries seeking to create a sleek and modern brand image.
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