The Peperami Chorizo Five-Packs are Made with 100% Pork
Michael Hemsworth — January 19, 2022 — Marketing
The Peperami Chorizo five-packs are being launched by the Jack Link's-owned brand as an option for consumers looking to satisfy their hunger in a flavorful way that doesn't skimp on high-quality ingredients.
The snack is crafted with 100% pork for a protein-rich recipe that contains 99-calories in each stick to make them a great snack on their own or as an addition to a meal. The product features an unpasteurized recipe to help maintain a fuller flavor, while still having a shelf life that extends past six months.
Marketing Director at Peperami and Jack Link's Laura Trivulzio spoke further on the Peperami Chorizo five-packs saying, "With health riding higher on the consumer agenda than ever before, there is no better time to launch our new chorizo variant, in a bid to attract younger adults to the category. The British appetite for chorizo is building at a fast pace and as Peperami is cementing its position as an iconic brand in the savoury snack market, we wanted to tap into the growing trend with our new, authentic chorizo variant. The chorizo sticks are a more sophisticated lunchtime and mid-afternoon snack offering, adding to our expanding snack portfolio and providing a better-for-you snack with distinctive flavours to help maintain excitement around snack times."
The snack is crafted with 100% pork for a protein-rich recipe that contains 99-calories in each stick to make them a great snack on their own or as an addition to a meal. The product features an unpasteurized recipe to help maintain a fuller flavor, while still having a shelf life that extends past six months.
Marketing Director at Peperami and Jack Link's Laura Trivulzio spoke further on the Peperami Chorizo five-packs saying, "With health riding higher on the consumer agenda than ever before, there is no better time to launch our new chorizo variant, in a bid to attract younger adults to the category. The British appetite for chorizo is building at a fast pace and as Peperami is cementing its position as an iconic brand in the savoury snack market, we wanted to tap into the growing trend with our new, authentic chorizo variant. The chorizo sticks are a more sophisticated lunchtime and mid-afternoon snack offering, adding to our expanding snack portfolio and providing a better-for-you snack with distinctive flavours to help maintain excitement around snack times."
Trend Themes
1. Low-calorie Protein Snacks - The development of low-calorie protein snacks, like Peperami Chorizo Five-Packs, presents an opportunity for companies to cater to health-conscious consumers seeking healthier snack options.
2. Authentic Ethnic Snacks - The growing trend and consumer demand for authentic ethnic flavors, as seen with Peperami's new authentic chorizo variant, presents an opportunity for companies to expand their snack portfolios by offering unique and culturally diverse flavors.
3. Unpasteurized Food Products - The consumer interest in unpasteurized food products, like Peperami Chorizo Five-Packs, presents an opportunity for companies to create and market products that prioritize maintaining the fullest flavor and nutritional value through less processing.
Industry Implications
1. Snack Industry - Opportunities exist to innovate and disrupt the snack industry by producing low-calorie, high-protein snacks with unique and authentic ethnic flavors to satisfy consumers' changing tastes.
2. Meat Industry - The meat industry can take advantage of the trend towards health and wellness by creating meat-based products that are high in protein and low in calories, such as Peperami Chorizo Five-Packs.
3. Food Processing Industry - Opportunities exist for the food processing industry to create and market unpasteurized food products that prioritize maintaining the fullest flavor and nutritional value while still ensuring product safety for consumers.
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