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Meat-Free Protein-Rich Snack Sticks

Peperami Vegerami Sticks are High in Plant-Based Protein

— May 18, 2022 — Marketing
Peperami Vegerami sticks have been announced by the Jack Link's-owned brand as a new meat-free snack product for vegetarian consumers to enjoy.

The snack sticks are formulated with a blend of pea and wheat protein as well as a blend of peppery herbs and spices for additional flavor. The snacks are arriving in the UK in three-packs for £1.50 and boast high levels of plant protein in each serving with 64-calories per stick.

Head of Marketing Pavan Chandra commented on the new Peperami Vegerami sticks saying, "Peperami has launched exciting meat-free NPD over the past year, which has added variety to its product portfolio and driven innovation within the market. The new Vegerami sticks will be no exception, providing shoppers with a tasty snack that will stand out in the crowded marketplace.”
Trend Themes
1. Plant-based Protein Snacks - Opportunities for new formulations of healthy alternatives using plant-based protein for snack foods
2. Meat-free Innovation - Opportunities for companies to continue to expand meat-free alternatives and meet the demands of vegetarian consumers
3. Herbs and Spices Blends - Opportunities for companies to experiment with different blends of herbs and spices to create unique and appealing flavors for snacks
Industry Implications
1. Snack Foods - Opportunities for companies to develop alternative snack foods that are healthy and sustainable using plant-based protein and new blends of herbs and spices
2. Culinary Innovation - Opportunities for chefs and food scientists to invent new products that cater to the growing demand for plant-based protein products
3. Vegetarian Foods - Opportunities for companies to create more vegetarian offerings to meet the needs of consumers who are seeking healthier and sustainable alternatives to meat products
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