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Top 100 Branding Trends in September

From WOC-Targeted Beauty Boxes to All-Purpose Umami Salts

— September 26, 2020 — Marketing
The September 2020 branding category spotlights some Black-owned businesses that are important to recognize:

The Beauty Beet Box is a subscription service with products from POC- and BIPOC businesses. The bi-monthly kit seeks to answer the needs of Women of Color, who have been historically underserved by big brands. Another label in this space is Hyper—a business that addresses hyperpigmentation with a hardworking face serum that boasts Vitamin C and Vitamin E. Of course, there is a Black entrepreneur who is also disrupting the back-to-school space backpacks, lunch bags, and fanny packs that are designed to empower Parents and Children of Color.

Elsewhere, the September 2020 branding category spotlights innovative ways, in which brands are marketing themselves with reference to COVID-19. Burger King makes for a great example as the QSR restaurant launched a "burger wrapping face mask."
10
Score
Popularity
Activity
Freshness
100
Shareable White Chocolate Bites
Shareable White Chocolate Bites
The Nestlé White Chocolate Munchies are Limited-Edition
<
99
International Spirit Ranges
International Spirit Ranges
The TBWC World Series Collection Whiskeys are Premium
<
98
Merged Flavor Snack Bars
Merged Flavor Snack Bars
The Kind Salted Caramel Dark Chocolate Bar is 60% Nuts
<
97
Deli-Themed Chickpea Dips
Deli-Themed Chickpea Dips
The Everything Bagel Hummus from Aldi Enhances Bagels, Snacks and More
<
96
Grown-Up Mascot Campaigns
Grown-Up Mascot Campaigns
Planters is Introducing the Evolution of Baby Nut with Peanut Jr.
<
95
Dark Roast Nut Butters
Dark Roast Nut Butters
The Santa Cruz Organic Creamy Dark Roasted Almond Butter is Versatile
<
94
Ultimate Hamptons Weekend Giveaways
Ultimate Hamptons Weekend Giveaways
Volley x Guest of a Guest Partnered for an Exciting Giveaway
<
93
Functional CBD Cosmetics
Functional CBD Cosmetics
The Charlotte’s Web CBD Topicals Range Includes Five Products
<
92
Revamped Chocolate Snack Ranges
Revamped Chocolate Snack Ranges
The Ferrero Kinder Chocolate Products Have Been Updated
<
91
Cheesy Bacon Meat Snacks
Cheesy Bacon Meat Snacks
The Wenzel’s Farm Bacon Cheddar Snack Stick is Protein-Rich
<
90
Lemonade Stand Relief Ads
Lemonade Stand Relief Ads
Country Time Launched the 'The Littlest Bailout Relief Fund' Campaign
<
89
High-Quality Gummy Candies
High-Quality Gummy Candies
Jelly Belly Gummies will be Available Starting in September
<
88
Movie-Themed Coffee Creamers
Movie-Themed Coffee Creamers
The International Delight Caramel Waffle Cookie Creamer is Tasty
<
87
Crispy Liquid-Filled Gums
Crispy Liquid-Filled Gums
The Mentos Pure Fresh Gum Now Comes in a New Format
<
86
Inclusive Beauty Essentials Lines
Inclusive Beauty Essentials Lines
Bossy Cosmetics' Power Woman Essentials is Accessible and Vegan
<
85
Nostalgic High-Protein Cereals
Nostalgic High-Protein Cereals
Magic Spoon Releases Two New Flavors—Strawberry and Peaches & Cream
<
84
Potent Berry Supplements
Potent Berry Supplements
The Z Natural Foods Organic Freeze-Dried Super 8 Berry Blend is Tasty
<
83
Branded Virtual Festivals
Branded Virtual Festivals
Anheuser-Bush Made a Virtual Music Festival for International Beer Day
<
82
Chafe Prevention Cosmetics
Chafe Prevention Cosmetics
The Anthony No Sweat Body Defense is Made with Tapioca Starch
<
81
Coffee Ice Cream Cookies
Coffee Ice Cream Cookies
The Oreo Java Chip Cookies are Set for a January 2021 Launch
<
80
Autumnal Dairy Alternative Products
Autumnal Dairy Alternative Products
The Silk Pumpkin Spice Products are Limited-Edition
<
79
Seasonally Flavored Organic Vodkas
Seasonally Flavored Organic Vodkas
The Prairie Organic Sustainable Seasons Collection is Crisp
<
78
Heritage-Honoring Beer Branding
Heritage-Honoring Beer Branding
This New Budweiser Budvar Branding Pays Homage to the Past
<
77
Autumnally Spiced Marshmallows
Autumnally Spiced Marshmallows
The Kraft Jet-Puffed Pumpkin Spice Marshmallows are Tasty
<
76
Dinosaur-Inspired Fruit Snacks
Dinosaur-Inspired Fruit Snacks
The Fruit Bowl Dino Yogurt Eggs Have a Playful Yet Healthy Formula
<
75
Tradition-Preserving Authentic Skincare
Tradition-Preserving Authentic Skincare
Orobaa Utilizes Locally Sourced Ingredients from Africa
<
74
Potato Chip-Celebrating Apparel
Potato Chip-Celebrating Apparel
The Cape Cod Potato Chips Merchandise Marks a Milestone
<
73
Summery Goat Cheese Dips
Summery Goat Cheese Dips
The Vermont Creamery Goat Cheese Dips are Creamy and Flavorful
<
72
Ready-to-Drink Sugar-Free Coolers
Ready-to-Drink Sugar-Free Coolers
Smirnoff Ice Zero Sugar Has a Sweet, Citrusy Flavor Profile
<
71
Balanced Plant-Based Supplements
Balanced Plant-Based Supplements
Naturelo Premium Supplements Support Overall Health and Wellness
<
70
Plant Protein Snack Bars
Plant Protein Snack Bars
The Nestlé Yes! Snack Bars Now Come in Protein-Packed Options
<
69
Cereal-Infused Popcorn Snacks
Cereal-Infused Popcorn Snacks
The Smartfood Cap’n Crunch’s Crunch Berries Popcorn Mix is Savory
<
68
Shelf-Stable Kombucha Concentrates
Shelf-Stable Kombucha Concentrates
The Soda Press Co. Kombucha Concentrates Come in Two Varieties
<
67
Braille-Covered Beer Labels
Braille-Covered Beer Labels
The West Side Brewing Braille Ale Has Accessible Branding
<
66
Functional Kombucha-Infused Seltzers
Functional Kombucha-Infused Seltzers
The Live Seltzer Refreshments are Flavorful and Beneficial
<
65
WOC-Targeted Beauty Boxes
WOC-Targeted Beauty Boxes
The Beauty Beet Box Answers the Beauty Needs of Women of Color
<
64
Safe-to-Eat Cookie Doughs
Safe-to-Eat Cookie Doughs
This New Pillsbury Chocolate Chip Cookie Dough is Ready to Bake or Eat
<
63
Sugar-Free Hydration Supplements
Sugar-Free Hydration Supplements
Ultima Replenisher Watermelon is Summery and Fruity
<
62
Pet Charity-Supporting Beers
Pet Charity-Supporting Beers
The BrewDog Punk IPA Has Been Renamed Street Dog to Raise Awareness
<
61
Refreshing Fruit-Inspired Sparkling Waters
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
<
60
Carbonated Pre-Workout Energy Drinks
Carbonated Pre-Workout Energy Drinks
The ABE Sports Energy Drinks Come in Four Flavors
<
59
Virtual Film Festival Promotions
Virtual Film Festival Promotions
Domino's Launched a Home Video Promotion with eGift Cards
<
58
Branded Automotive Podcasts Launches
Branded Automotive Podcasts Launches
BMW Created the Hypnopolis Podcast Entertainment Podcast
<
57
Palm Oil-Free Hazelnut Spreads
Palm Oil-Free Hazelnut Spreads
The Kraft Heinz Hazelnut Spread is Available in Canada
<
56
Modernized On-the-Go Juice Packaging
Modernized On-the-Go Juice Packaging
This New Tropicana Bottle Design Has 50% Recycled Plastic
<
55
Allergen-Free Plant-Based Beverages
Allergen-Free Plant-Based Beverages
The Koia Thrive Drinks Have a Tasty, Functional Profile
<
54
Musician-Honoring Cooking Sauces
Musician-Honoring Cooking Sauces
The Tessemae’s Cosmic Jerry Sauce Pays Homage to Jerry Garcia
<
53
Healthy Morning Snack Ranges
Healthy Morning Snack Ranges
The Roberts Hybrid Breakfast Snacks Come in Several Flavors
<
52
Fiber-Rich Oat Yogurts
Fiber-Rich Oat Yogurts
The Alpro Absolutely Oat Has a Plant-Based Recipe
<
51
Sparkling Mineral Water Cocktails
Sparkling Mineral Water Cocktails
The Topo Chico Hard Seltzers will Launch in the US in 2021
<
50
Low-Carb Vegan Protein Shakes
Low-Carb Vegan Protein Shakes
The Tonik Plant Shakes Come in Six Flavor Options
<
49
Crisp Canned Wine Spritzers
Crisp Canned Wine Spritzers
The Usual Guava Spritz is Refreshing and Unexpected
<
48
Hemp-Powered Wellness Bundles
Hemp-Powered Wellness Bundles
The Half Day CBD Bundle Provides Products for Anytime of Day
<
47
Naturally Formulated Baby Cosmetics
Naturally Formulated Baby Cosmetics
The Lafe’s Natural BodyCare Baby Care Line is Organic
<
46
Youth-Focused Creative Agencies
Youth-Focused Creative Agencies
The ADOLESCENT Agency Helps Brands Connect with Gen Z Consumers
<
45
Vitamin-Powered Hyperpigmentation Remedies
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
<
44
Health-Conscious Tortillas
Health-Conscious Tortillas
The La Tortilla Factory Low Carb Tortillas Come in Two Options
<
43
Exclusive Limited-Edition Sodas
Exclusive Limited-Edition Sodas
MTN DEW SPARK is Available at Speedway Locations
<
42
Refreshing Wine-Paired Seltzer Cocktails
Refreshing Wine-Paired Seltzer Cocktails
The Echo Falls Rosé Seltzers Come in Three Flavor Options
<
41
Cocktail-Inspired Tea Products
Cocktail-Inspired Tea Products
These Tazo Tea Blends Include Four New Products
<
40
Flexible Frozen Food Packaging
Flexible Frozen Food Packaging
Green Giant Opts-In for a Microwaveable and Resealable Packaging
<
39
Rebranded Prepackaged Pastas
Rebranded Prepackaged Pastas
Kraft Mac & Cheese is Being Updated with Breakfast Branding
<
38
PMS Symptom-Alleviating Teas
PMS Symptom-Alleviating Teas
Ivy's Tea Co. Boasts Full-Leaf & Organic Blends with Health Benefits
<
37
Avocado-Dyed Apparel
Avocado-Dyed Apparel
Chipotle's Responsibly Sourced Apparel Gets Color from Upcycled Avocado Pits
<
36
Chocolate-Inspired Cream Cheeses
Chocolate-Inspired Cream Cheeses
Philadelphia and Cadbury Partnered for a New Cream Cheese Flavor
<
35
Antiseptic Hand Cleansers
Antiseptic Hand Cleansers
Province Apothecary Launches a Luxe Limited Edition Hand Sanitizer
<
34
Social Media Chip Giveaways
Social Media Chip Giveaways
Lay's Launched a 'Flavor Tour' Promotion on the Brand's Social Media
<
33
Brazilian Coffee-Infused Sodas
Brazilian Coffee-Infused Sodas
Coca-Cola with Coffee will Come in Three Varieties in 2021
<
32
Nutrient-Dense Smoothie Packs
Nutrient-Dense Smoothie Packs
The Blendtopia Superfood Smoothie Kits Come in Five Flavors
<
31
Skin-Nourishing Sunscreen Sticks
Skin-Nourishing Sunscreen Sticks
The Salt & Stone Sunscreen Face Stick is Water-Resistant
<
30
Three-Ingredient Peanut Butters
Three-Ingredient Peanut Butters
The Jif No Added Sugar Creamy Peanut Butter Spread is Tasty
<
29
Personalized Cereal Box Promotions
Personalized Cereal Box Promotions
Kellogg's is Offering a Special Service for Back-to-School
<
28
Artisanal Wine Tasting Kits
Artisanal Wine Tasting Kits
Grange of Prince Edward's Wine Tasting Kit Includes Four Wine Samples
<
27
Plant-Based Inclusive Skincare Lines
Plant-Based Inclusive Skincare Lines
Melanin60 Skincare Boasts Solutions for All Skin Types
<
26
Gilded Holiday Chocolate Gifts
Gilded Holiday Chocolate Gifts
The New Cadbury Dairy Milk Freddo Treasures is Treat-Filled
<
25
Fruit-Packed Snack Bars
Fruit-Packed Snack Bars
The Arbor Bars Have a Certified Organic, No-Sugar-Added Recipe
<
24
QSR Social Media Giveaways
QSR Social Media Giveaways
Dunkin' Launched a Social Media Competition with a Branded RV
<
23
Macronutrient Drink Collections
Macronutrient Drink Collections
Thes New Exalt Products Include Meal Replacements and Juices
<
22
Eco Multipack Soda Packaging
Eco Multipack Soda Packaging
This Paperboard 'CanCollar' is Being Launched in Spain by Coca-Sola
<
21
Natural Supplement Bundles
Natural Supplement Bundles
GoDeep Boasts Adaptogens, Medicinal Mushroom & Collagen Protein Blends
<
20
Sugar-Free Wine Ranges
Sugar-Free Wine Ranges
The Arterra Wines Canada Bask Zero Sugar Wine is Full-Flavored
<
19
Redefined Family-Size Cereal Boxes
Redefined Family-Size Cereal Boxes
Nestlé Brazil Debuts a New Packaging Format for Its Product
<
18
Non-Detergent Shampoo Alternatives
Non-Detergent Shampoo Alternatives
Hairstory's New Wash is a Wash-and-Conditioning Hair Cleanser
<
17
All-Purpose Umami Salts
All-Purpose Umami Salts
The Seed Ranch Flavor Co. Umami Seasoning Salt is Easy to Use
<
16
Natural Pain Relief Balms
Natural Pain Relief Balms
The Nature’s Willow Willow Balm Alleviates Discomfort Naturally
<
15
All-Hours Pizza Boxes
All-Hours Pizza Boxes
Pizza Time's Playful Boxes Promote Its 24-Hour Restaurant
<
14
Hydrating Body Glosses
Hydrating Body Glosses
Featherweight by Oui the People Answers Your Moisturizing Needs
<
13
Premixed Vegan Protein Shakes
Premixed Vegan Protein Shakes
The Grounded Dairy-Free RTD Shakes are Milkshake-Inspired
<
12
Athlete-Targeted Yogurt Products
Athlete-Targeted Yogurt Products
Nestlé Lindahls Pro Comes in a Range of Tasty Options
<
11
Tween-Targeted Jewelry Lines
Tween-Targeted Jewelry Lines
Claire's Brings on Olympian Sky Brown in New Jewelry Collaboration
<
10
Ayurvedic-Inspired Haircare Brands
Ayurvedic-Inspired Haircare Brands
Shaz & Kiks Launched with a Plant-based Scalp and Hair Prewash
<
9
Inclusive Gaming Razor Campaigns
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
<
8
Fast Food-Inspired Beer Boxes
Fast Food-Inspired Beer Boxes
Aguila Beer's CRAVING SIXPACKS Support Responsible Drinking at Home
<
7
Innovative Compostable Packaging Materials
Innovative Compostable Packaging Materials
Cruz Foam Combines Two Waste Streams to Form a Solution
<
6
Optimistic Pandemic-Prompted School Campaigns
Optimistic Pandemic-Prompted School Campaigns
Target Launched a New Back to School Campaign
<
5
Multi-Functional Skincare Treatments
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
<
4
Color-Changing Gin-Enhanced Cocktails
Color-Changing Gin-Enhanced Cocktails
Empress Gin Brings a New Aesthetic to Cocktail Culture
<
3
Branded Burger Face Masks
Branded Burger Face Masks
Burger King Debuted a New Mask that States Your Order for You
<
2
Digital Sweets-Focused Festivals
Digital Sweets-Focused Festivals
Dessert Goals Restructures Its Event Due to the COVID-19 Outbreak
<
1
Empowering POC-Specific School Supplies
Empowering POC-Specific School Supplies
EPIC EVERYDAY Boasts a Chic Back-to-School Collection
<