The September 2020 branding category spotlights some Black-owned businesses that are important to recognize:
The Beauty Beet Box is a subscription service with products from POC- and BIPOC businesses. The bi-monthly kit seeks to answer the needs of Women of Color, who have been historically underserved by big brands. Another label in this space is Hyper—a business that addresses hyperpigmentation with a hardworking face serum that boasts Vitamin C and Vitamin E. Of course, there is a Black entrepreneur who is also disrupting the back-to-school space backpacks, lunch bags, and fanny packs that are designed to empower Parents and Children of Color.
Elsewhere, the September 2020 branding category spotlights innovative ways, in which brands are marketing themselves with reference to COVID-19. Burger King makes for a great example as the QSR restaurant launched a "burger wrapping face mask."
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
