Target's new back to school campaign features a different attitude than previous years. Recognizing the uncertainty the world is facing, the ad features products like dorm room supplies for those returning to the campus and at-home study stations for those learning from home. The complex needs of grade school students, high school students, and college students are addressed with an overarching message of positivity at the center.
“Fall learning will look and feel very different this year—and families are balancing a lot,” says Jill Sando, executive vice president and chief merchandising officer, Style and Owned Brands, Target. “We want our guests to know that we’re here for them, no matter what. So we’re doing what Target does best—listening to their changing needs and designing incredible, affordable products and safe, simple, stress-free shopping experiences to help them send their kids to school or college—or settle in for at-home learning—on their terms.”
Image Credit: Target