The September 2020 life stages trends are dominated by back-to-school examples and understandably so. From virtual school orientations to optimistic pandemic-prompted school campaigns, it is no secret that the marketing tactics for the season look quite different than last year.
While in 2019, retailers like Macy's blasted the message of getting back-to-school with enthusiasm, beckoning many kids and their parents to flock to its stores, this year, the company is taking on a gentle and encouraging tone that just states 'Let's Be Ready.' The commercial focuses and acknowledges the "new normal."
Other retailers featured in the September 2020 life stages are also trying to adapt their business model amid the pandemic disruptions. PREIT, for example, has launched stylist-curated back-to-school supply packs, marking the first such venture of a mall operator.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
