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Top 85 Life Stages Trends in September

From Popcorn-Like Toddler Snacks to QR-Connected Paper Toys

— September 26, 2020 — Life-Stages
The September 2020 life stages trends are dominated by back-to-school examples and understandably so. From virtual school orientations to optimistic pandemic-prompted school campaigns, it is no secret that the marketing tactics for the season look quite different than last year.

While in 2019, retailers like Macy's blasted the message of getting back-to-school with enthusiasm, beckoning many kids and their parents to flock to its stores, this year, the company is taking on a gentle and encouraging tone that just states 'Let's Be Ready.' The commercial focuses and acknowledges the "new normal."

Other retailers featured in the September 2020 life stages are also trying to adapt their business model amid the pandemic disruptions. PREIT, for example, has launched stylist-curated back-to-school supply packs, marking the first such venture of a mall operator.
6.7
Score
Popularity
Activity
Freshness
85
Dual Back-to-School Shopping Campaigns
Dual Back-to-School Shopping Campaigns
Walmart Launches Ads for Both Elementary Schools & Colleges
<
84
Girl Group Clothing Collaborations
Girl Group Clothing Collaborations
Justice, the Tween Retailer, Partnered with Kid-Focused Band
<
83
Building Block Deckchairs
Building Block Deckchairs
The Lego Wooden Deckchair by Pedro Sequeira Has a Realistic Design
<
82
Conscious Home Retailer Ads
Conscious Home Retailer Ads
Pottery Barn Teen's Latest Commercial Speaks to Gen Z Values
<
81
Sew-On Name Labels
Sew-On Name Labels
The Woven Sew-on Name Tapes Ensure Your Child's School Supplies Aren't Shared
<
80
Playful Personalized Pencil Cases
Playful Personalized Pencil Cases
These Bright Pencil Cases Offer Four Bright and Colorful Designs
<
79
Pizza-Themed Party Games
Pizza-Themed Party Games
P for Pizza by Big Potato Challenges Players to Gather Many Slices
<
78
Popcorn-Like Toddler Snacks
Popcorn-Like Toddler Snacks
Gerber Organic BabyPops Help Young Ones Learn to Self-Feed
<
77
French Toast-Inspired Cookies
French Toast-Inspired Cookies
Girl Scouts' Toast-Yay Cookie is a Comforting New Cookie Treat
<
76
Affordable Kids' Glasses
Affordable Kids' Glasses
The Coco + Breezy X Zenni Collaboration Will Support Black Communities
<
75
Virtual Private High Schools
Virtual Private High Schools
The Ontario Virtual School Offer Online High School Credits
<
74
Interactive Skincare Challenges
Interactive Skincare Challenges
The Neutrogena® Rapid Clear 2-Hour Challenge Shows Visible Results
<
73
Personalized Embroidered Lunch Bags
Personalized Embroidered Lunch Bags
My 1st Year Lets parents Personalize Lunch Boxes with Names
<
72
Adventurous 80s Film Games
Adventurous 80s Film Games
The Monopoly: The Goonies Board Game is Detailed
<
71
Museum Thief Card Games
Museum Thief Card Games
The 'Where Are My Treasures' Social Card Game Has a Plot-Focused Setup
<
70
Sticker-Inspired Mini Collectibles
Sticker-Inspired Mini Collectibles
Wacky Packages Minis are Based on Classic Topps Stickers
<
69
Miniaturized Shopping Brand Toys
Miniaturized Shopping Brand Toys
These 'Zuru' Collectibles Bring Brand Nostalgia to the Playroom
<
68
Distancing Dating Guides
Distancing Dating Guides
AXE is Helping Teens Feel "Smell Ready" for Dating
<
67
High-Quality Coloring Utensils
High-Quality Coloring Utensils
The BIC Kids Coloring Products Include Three New Options
<
66
Medical Sci-Fi Board Games
Medical Sci-Fi Board Games
The Star Wars Chewbacca Operation Game is for Players Six and Up
<
65
Virtual School Orientations
Virtual School Orientations
The First-Ever 'Teen Vogue Orientation' is Set to Debut August 14
<
64
Film-Inspired Race Car Sets
Film-Inspired Race Car Sets
The Micro Scalextric James Bond No Time to Die Set is Detailed
<
63
Tech Job Picture Books
Tech Job Picture Books
The 'TECHy' Picture Book Includes 15 Prominent Roles in the Tech World
<
62
Phone Positivity Campaigns
Phone Positivity Campaigns
Billie Eilish x Telekom Highlights Gen Z as Change-Makers
<
61
Encouraging Back-to-School Ads
Encouraging Back-to-School Ads
Macy's Takes a Positive and Encouraging Tone in Its Commercial
<
60
Kid-Friendly Speed Eating Challenges
Kid-Friendly Speed Eating Challenges
Fruit by the Foot Launched a YouTube Live Challenge for Teens
<
59
Effective Women-Targeted Supplements
Effective Women-Targeted Supplements
Movita Boasts Wellness-Centric Multivitamins for Women
<
58
Vitamin-Powered Hyperpigmentation Remedies
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
<
57
Kid-Friendly Plant-Based Pastas
Kid-Friendly Plant-Based Pastas
Tolerant is Introducing Organic, Legume-Based Pastas for Kids
<
56
Wildlife-Inspired Shoe Racks
Wildlife-Inspired Shoe Racks
Yamazaki Home's Kids Shoe Rack Features Cute Rabbit Motifs
<
55
Extra Long Overnight Pads
Extra Long Overnight Pads
Rael's Extra Long Overnight Pads are Four Inches Longer Than the Average
<
54
Wizardly Figurine Advent Calendars
Wizardly Figurine Advent Calendars
The Harry Potter Funko Pop Advent Calendar is New for 2020
<
53
Ultra-Soft Training Underwear
Ultra-Soft Training Underwear
Pull-Ups New Leaf Features Plant-Based Ingredients
<
52
Kid-Friendly Custom Water Bottles
Kid-Friendly Custom Water Bottles
These Vibrant Water Bottles Can Be Personalized with a Name
<
51
Curated Back-to-School Shopping Programs
Curated Back-to-School Shopping Programs
PREIT's Small Surprises Features Stylist-Picked Goods
<
50
Back-to-School Snack Kits
Back-to-School Snack Kits
'Love in Case of' Kits Share Rice Krispies Treats with Writable Wrappers
<
49
At-Home Recess Boxes
At-Home Recess Boxes
Snack Sized Adventures: Recess Edition Supports Families During a Pandemic
<
48
Green Screen Animation Toys
Green Screen Animation Toys
KlikBots are Posable Heroes & Villains for Creating Stop-Motion Films
<
47
Gamified Action Sports Apps
Gamified Action Sports Apps
The HomeCourt App Brings Action Sports to Your Home with AI
<
46
Free-From Kid-Friendly Bars
Free-From Kid-Friendly Bars
Kids MacroBars Boast Kid-Pleasing Flavors & Clean Ingredients
<
45
Outdoor Drive-In Movie Theatres
Outdoor Drive-In Movie Theatres
Cadillac Fairview is Unveiling Charitable Outdoor Movie Events
<
44
Naturally Formulated Baby Cosmetics
Naturally Formulated Baby Cosmetics
The Lafe’s Natural BodyCare Baby Care Line is Organic
<
43
Playful Worry Animals
Playful Worry Animals
Lost+Found Boasts Three Types of Worry Animals by KidEssence
<
42
Virtual Dorm Furniture Shops
Virtual Dorm Furniture Shops
College from Home Helps Students Prep Bedrooms for Remote Learning
<
41
Sci-Fi Statue Speakers
Sci-Fi Statue Speakers
The Star Wars: The Mandalorian The Child Speaker Has a Rechargeable Battery
<
40
Minimalist Gen Z Makeup
Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors
<
39
Soothing Teething Sticks
Soothing Teething Sticks
Gerber's Soothe 'n' Chew Teething Sticks are Grain-Based
<
38
3D Platform Party Games
3D Platform Party Games
The 'War Pong®' Tabletop Party Game Can be Used for a Variety of Pastimes
<
37
Inaugural Back-to-School Tween Collections
Inaugural Back-to-School Tween Collections
Old Navy Partners with Popsugar for a Clothing Capsule
<
36
Work-from-Home Playsets
Work-from-Home Playsets
Fisher-Price's My Home Office Toy Set is a Pandemic-Inspired Toy
<
35
Handcrafted Vegetable-Inspired Toys
Handcrafted Vegetable-Inspired Toys
The Sebra Wooden Veggies Set Encourages Imaginative Play
<
34
Social Recommendation Platforms
Social Recommendation Platforms
Bingie Emphasizes Word-of-mouth Recommendations for Movie & Shows
<
33
Healthy Back-to-School Snacks
Healthy Back-to-School Snacks
Sun-Maid Launched the 'Childhood is Always in Session' Campaign
<
32
Arcade-Inspired Board Games
Arcade-Inspired Board Games
The Monopoly Arcade Pac-Man Board Game Comes with a Mini Arcade Game
<
31
Building Game Cereals
Building Game Cereals
Kellogg's Minecraft Creeper Crunch Cereal Shares Special In-Game Codes
<
30
Personalized Cereal Box Promotions
Personalized Cereal Box Promotions
Kellogg's is Offering a Special Service for Back-to-School
<
29
Student Textbook Subscriptions
Student Textbook Subscriptions
Cengage's Subscription Option Supports Students for Back-to-School
<
28
Tracking Toothbrush Devices
Tracking Toothbrush Devices
Truthbrush Helps Families Monitor Their Toothbrushing Habits
<
27
Daycare Activity Timepieces
Daycare Activity Timepieces
The Conceptual 'Daycare-at-Home' Watch is Designed for Children
<
26
Two-Sided Architectural Puzzles
Two-Sided Architectural Puzzles
The Frank Lloyd Wright Fallingwater Double-Sided Puzzle is Iconic
<
25
DIY Microscope Kits
DIY Microscope Kits
Build Your Own's Kit Creates a Mess-Free, Eco-Friendly Microscope
<
24
Engaging Children's Art Books
Engaging Children's Art Books
PHAIDON's Artist Profile Books by Fausto Gilberti are Educational
<
23
Gen Z-Created Beauty Brands
Gen Z-Created Beauty Brands
TikTok Star Addison Rae is Launching a Clean Brand Called ITEM Beauty
<
22
Magic-Inspired Kid Fashion
Magic-Inspired Kid Fashion
The New Mini Boden Collection Features Mythical Creatures
<
21
Kid-Friendly Plant-Based Yogurts
Kid-Friendly Plant-Based Yogurts
Little Bandits is a Plant-Based Yogurt Alternative for Kids
<
20
Interactive Hashtag-Branded Campaigns
Interactive Hashtag-Branded Campaigns
Bomb Pop Targets Tweens in New 'Not One Thing' Campaign
<
19
User-Friendly Content Players
User-Friendly Content Players
The Conceptual 'DVDISC' Helps Seniors Enjoy Their Favorite Content
<
18
Anxiety Management Playing Cards
Anxiety Management Playing Cards
SUNCards Help to Support Pre-Teens with Anxiety
<
17
Youth-Focused Creative Agencies
Youth-Focused Creative Agencies
The ADOLESCENT Agency Helps Brands Connect with Gen Z Consumers
<
16
Tween-Targeted Jewelry Lines
Tween-Targeted Jewelry Lines
Claire's Brings on Olympian Sky Brown in New Jewelry Collaboration
<
15
Optimistic Pandemic-Prompted School Campaigns
Optimistic Pandemic-Prompted School Campaigns
Target Launched a New Back to School Campaign
<
14
Senior-Focused Exercising Parks
Senior-Focused Exercising Parks
This Senior Exercise Park Was the Result of Community Engagement
<
13
Coconut Fiber-Infused Cribs
Coconut Fiber-Infused Cribs
The Charlie Crane 'Kumi' Crib Has a Hypoallergenic Build
<
12
Advanced Robotics Coding Toys
Advanced Robotics Coding Toys
The iRobot Root rt0 Coding Robot Has 20 Reactive Sensors and More
<
11
Nutty Baby Food Pouches
Nutty Baby Food Pouches
Happy Baby Organics Nutty Blends Support Early Allergen Introduction
<
10
Efficient Two-in-One Baby Carriers
Efficient Two-in-One Baby Carriers
The Smart Infant Carrier from ZAAFDesign Enhances Safety
<
9
Playful All-in-One Bedroom Units
Playful All-in-One Bedroom Units
This Kid's Bedroom Furniture Unit from YODEZEEN is Interactive
<
8
Aerial Trick Fidget Spinners
Aerial Trick Fidget Spinners
The 'FlyNova' Flying Fidget Spinner Elevates the Classic Toy
<
7
Quarantine-Themed Card Games
Quarantine-Themed Card Games
The Surviving Quarantine Board Game Was Created by a Family of Six
<
6
Folding Travel-Friendly Car Seats
Folding Travel-Friendly Car Seats
The 'Taxie' Child Car Seat Offers Impressive Protection
<
5
Youth Activist Campaigns
Youth Activist Campaigns
BE THE FUTURE GapKids Amplifies the Voices of Young American Activists
<
4
Empowering POC-Specific School Supplies
Empowering POC-Specific School Supplies
EPIC EVERYDAY Boasts a Chic Back-to-School Collection
<
3
STEM Education Building Blocks
STEM Education Building Blocks
The Kontu STEM Blocks are for Kids Aged Three to Eight
<
2
QR-Connected Paper Toys
QR-Connected Paper Toys
Lovepop Play is an Interactive Line of Pop-Up Paper Toys & Cards
<
1
Game-Inspired Furniture Catalogs
Game-Inspired Furniture Catalogs
IKEA Taiwan Recreated Its Furniture Catalog with Animal Crossing
<